GfK has launched its Consumer Journey module of the Consumer Insights Engine, the first solution to provide a true market view of the online and offline consumer purchase journey for the technology and consumer durables industries.
Dixons Carphone and GfK have today announced the signing of a partnership to share physical and online sales information
Are British consumers showing immunity to Brexit babble? GfK’s long-running Consumer Confidence Index UK increased by three points to -7 in August 2018. Four measures increased and one measure stayed the same.
It is a common assumption among consumers that the retail price of flagship tech devices and features will gradually drop over time. But how much is price affected?
Mobile virtual network operators (MVNOs) hold almost 1 in 3 of sim-only (SIMO) main connections. Sky, BT, Virgin and plusnet hold a combined share of 18% of SIMO main connections. 74% of new contract SIMO deals for Sky, BT and Virgin come from their home services client base
As of September 24, 2018, Saunders will take on responsibility for GfK’s business activities in this region and will report directly to GfK Chief Customer Officer, Christian Erlandson.
UK Consumer Confidence dropped by one point in July 2018 to -10, despite increases in both measures for people's personal financial situation.
Read the findings of our recent test on some ads that were airing in the UK during the World Cup, all from the same product category (consumer electronics).
What should we really be focusing on when selecting a pricing tool? In this article we give you 3 simple requirements you should consider when choosing an online pricing tool that delivers real value!
Consumers in pre-Brexit UK are less confident about the economy and seem set on self-imposed austerity
With the tournament kicking off in Russia this month, May and June represent crucial months for sales in the UK TV market. To win the lion’s share of this opportunity, TV manufacturers and retailers are focusing hard on competitive pricing and product promotion to entice shoppers. What's the best pricing strategy? Where should you focus your promotional activity? Find out more in our blog!
We've combined a range of our data to show how next month's World Cup will affect TV sales. Find out our predictions on how the World Cup will impact TV sales in this interactive infographic.