2018 kicks off on surprisingly upbeat note
Global smartphone sales reached 397 million units in the fourth quarter of 2017 (4Q17), a one percent increase year-on-year.
Innovating their propositions to fit emerging consumer needs will ensure they aren't.
December 2017 was always going to be tough, set against a backdrop of low consumer confidence, economic uncertainty and rising inflation.
Traditional market research is dying. The future of research involves constant testing and developing research approaches using tools such as voice and text analysis, artificial intelligence (AI) and behavioural economics, to name a few. Read all about the future of market research in our Future of Research series!
Understand the opportunities and implications of new trends, consumer behaviours and expectations in your industry so you can win consumers’ ongoing trust and loyalty. We have wrapped all the need-to-know consumer insights to help you start planning your 2018 strategies.
We are looking for bright graduates with an expected or achieved minimum 2:1 (or above) in any subject, who are dedicated to developing a career in research for our 2017 intake.
Nearly two years of declining consumer confidence
New White Paper from GfK identifies the benefits of online personalized advertising for small and medium business across US, UK, Germany, France and Brazil.
No festive cheer as index notches up 20 consecutive months in negative territory
GfK’s latest Point of Sale (PoS) and quarterly Tech Consumer 360 data on the mobile phone market reveals that the Contract SIM-only (SIMO) category was the strongest performer in Q3, up 20% on the previous quarter.
GfK awarded both “Winner” and “Highly Commended” for the Research Live Award for Best Innovation, at the MRS Awards 2017.