What is the future for total media measurement in a complex, fragmented market?
GfK held a roundtable discussion with leaders from across the media industry to debate this pressing issue.
GfK’s long-running UK Consumer Confidence Index stayed at the same level of - 13 in April. Two measures increased and three saw a decrease during this month.
A monthly GfK survey asking "What are you personally most concerned about?" has seen the response "Our role in Europe" rising to the no.1 spot for the first time. "Having enough money to live right and pay the bills" comes next, while "NHS and the cost of healthcare" drops from its previous no1 spot to 3rd place.
GfK’s long-running Consumer Confidence Index stayed at the same level in March. Two measures increased, two stayed at the same level and one measure decreased in March.
GfK Point-of-Sales information at account level for MediaMarkt and Saturn will now be available to technical goods manufacturers following the signing of an agreement between MediaMarktSaturn and GfK.
Last week - hot out of Mobile World Congress - our director of tech research, Imran Choudhary, posted the key take-outs of the latest and greatest devices and trends that we can look forward to in 2019. Click to read all the highlights!
GfK’s long-running Consumer Confidence Index increased by one point in February 2019 to -13. Three measures increased and two stayed at the same level in February.
GfK’s long-running Consumer Confidence Index stayed at the same level of -14 in January 2019, compared to last month. Two measures increased, two measures decreased, and one stayed at the same level in January.
The global market for technical consumer goods (TCG) exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion.
Three of the five measures used to calculate the Overall Index Score decreased and two measures saw an increase in December, in GfK’s long-running Consumer Confidence Index.
Discounts on so-called "Black Friday" are becoming increasingly popular among European consumers.
Recent trends across multiple sectors that we track in DIY and Trade show that increasing prices are helping to maintain value sales. This is despite slowing volumes – and we are now seeing the same trend in the Plumbers Merchants channel. The first two months of year on year growth show average price increases of 4% and 3% for August and September 2018 respectively for the Gas Boilers market.