Quantify your media impact based on ROI with the help of GfK. This is important, as fragmentation of media consumption means, the right consumers are much harder to reach.
The gaming PC hardware market recorded a 15 percent increase year-on-year (January-June 2019) to reach over $6.1 billion turnover.
Weekly sales data is an essential part of your competitive intelligence. Read our four routes to sales success in our latest white paper.
UK confidence in our economic situation improved two points to –11 in July, according to GfK’s long-running Consumer Confidence Index. Four measures increased since last month and one is unchanged.
How does the consumer purchase journey really begin? There’s no doubt that online is the go-to channel for consumers when they are looking for a technology or durables product. In 2018, over half of consumers in Great Britain, France, Germany, Spain and Italy (EU5) that bought a tech or durables product used online sources to research their purchase.
Nine consecutive weeks of passenger growth have helped to turn Summer 2019 fortunes around for the UK travel market. As we fast approach the peak season departures during the six week school holiday period, departures for Summer 2019 are up +1% against Summer 2018.
Combining new data to bring you closer to your consumers’ purchase journey.
Recording and presentation of the webinar is now available!
GfK's long-running UK Consumer Confidence Index slips back to -13 for June 2019, with falls across all five measures.
Smart home isn’t a new trend, it has been around for several years now, on the cusp of being the ‘next big thing’ for consumer’s to enjoy. But still only slightly over a third of UK consumers (38%) say they own more than one smart home device – most often a smart TV.
GfK’s long-running Consumer Confidence Index increased to –10 this month. Four measures increased and one stayed the same.
What is the future for total media measurement in a complex, fragmented market?
GfK held a roundtable discussion with leaders from across the media industry to debate this pressing issue.
GfK’s long-running UK Consumer Confidence Index stayed at the same level of - 13 in April. Two measures increased and three saw a decrease during this month.