Our last newsletter was written in the wake of the unexpected Brexit vote, the subsequent market reaction, and the historic 9 point drop in consumer confidence that had the industry reeling with uncertainty. Fear and panic had us in their icy grasp, and then, well nothing much really seemed to happen, and business as usual continued across the summer.
The garden hand tools market has seen positive development in 2016 with 6% and 3% volume and value growth respectively year to date to September. The largest months of the year (May to July) all reported strong growth, in fact only two months of 2016 have seen declines.
This year, the barbecues market has grown 2.9% in value, (Jan-Sep15 vs Jan-Sep16). Volume has grown more rapidly, with +17.6% growth compared to last year. This volume increase has been driven by disposable barbecues.
For a number of years the cooling sector outperformed that of all other white goods with value sales rising around £280million since the recession led low of 2009.
With British consumers spending increasing amounts of time and money on their appearance, it comes as no surprise that female depilation has witnessed a value uplift over the past year of 5.2%, reaching £63 million over the last MAT. This has been boosted by the higher average temperatures over summer, as well as the unseasonably sunny spring.
In the run up to the festive period, the anticipation of Black Friday’s impact on Christmas 2015 retail sales was high.
Nothing seems to grab the attention of GB like a large sporting event and with 2016 having both the European football championship and Rio Olympics, there appears to be no better time to upgrade your TV.
The Consumer Electronics market has been relatively stable in the first nine months of 2016. We might even have expected better, given the stimulus of a European football championship with significant participation from British and Irish teams. This enabled retailers to sell a wide variety of ever larger TVs that were increasingly likely to be 4K Ultra high definition, not forgetting a minority of OLED products.
The key trends affecting the IT retail market is agile working and PC gaming with areas such as desk computing, mobile computing and monitors all benefiting from growth.
As we hurtle towards the end of the year everyone is talking about Black Friday 2016. This retail event has changed a lot in its short life this side of the pond, and we know it will continue to change as strategies from both manufacturers and retailers evolve from the learnings of previous years.
We have developed a tool that enables you to have a thorough understanding of what consumers do both on and offline, in order to gain intelligence into the crucial ‘why’ of their actions.
Accompany Jess on her purchase journey to find out how we can analyse various details about a specific journey to show a true picture of the consumer.
To win new consumers and inspire existing ones, alcohol companies need to bottle their inspiration – it’s about selling experience, not just drinks.