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Smart insights: Technology

If you want to attract today's connected consumers, it's essential to embrace technology and to understand consumers' use of technology.

It is impossible to identify opportunities or design superior consumer experiences that secure loyal, returning customers unless you have accurate understanding of your customers' current experiences, unmet needs, evolving choices and future expectations.

Our technology market research experts give you this information.

We deliver market and consumer insights that help you create engaging and relevant concept designs, product positioning, advertising and customer experiences. And our key performance indicators for brand, proposition development and user experience keep you focused on the actions that will deliver the strongest business results.

Whatever specialist technology sector you operate in, we provide insights on market performance, consumer research and trends at both global and local level: IT and IT B2B, consumer electronics (CE), photo, office equipment, home appliances (MDA), telecommunications hardware and telecoms service providers.

Latest insights

Here you can find the latest insights for technology industry. View all insights

    • 01/03/20
    • Home Appliances
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Trends and Forecasting
    • United Kingdom
    • English

    Tech Consumer Goods market estimated at €1.05 trillion* globally in 2020

    GfK experts expect the global market for technical consumer goods to grow +2.5 percent in value in 2020, with consumers spending an estimated €1.05 trillion*. Telecoms (+3 percent), Small Domestic Appliances (+8 percent) and Major Domestic Appliances (+2 percent) will drive the growth.  
    • 10/28/19
    • Home Appliances
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • United Kingdom
    • English

    Are you getting the whole picture?

    Find the market facts you really need with intelligence from Consumer Life.
    • 10/24/19
    • Retail
    • Technology
    • FMCG
    • Marketing Effectiveness
    • United Kingdom
    • English

    Six tips to drive effective seasonal advertising

    To provide some clarity and guidance on the current cluttered advertising environment, we used our learnings from Ad Fit Optimizer to create this guide with 6 top tips to create effective advertising.

    Download it now and optimize your campaign before it goes out!

    • 09/02/19
    • Technology
    • Point of Sales Analytics
    • United Kingdom
    • English

    What will it take for Voice Control to dominate outside the home?

    How are consumers using voice to control their gadgets? What are the opportunities for brands and retailers? Discover the future of voice in our Thought Leadership hub.
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  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Trends & Forecasting

    Trends & Forecasting

    ​Today’s steady stream of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead. Consumer purchasing behavior shifts more rapidly than ever.

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

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