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Smart insights: Technology

If you want to attract today's connected consumers, it's essential to embrace technology and to understand consumers' use of technology.

It is impossible to identify opportunities or design superior consumer experiences that secure loyal, returning customers unless you have accurate understanding of your customers' current experiences, unmet needs, evolving choices and future expectations.

Our technology market research experts give you this information.

We deliver market and consumer insights that help you create engaging and relevant concept designs, product positioning, advertising and customer experiences. And our key performance indicators for brand, proposition development and user experience keep you focused on the actions that will deliver the strongest business results.

Whatever specialist technology sector you operate in, we provide insights on market performance, consumer research and trends at both global and local level: IT and IT B2B, consumer electronics (CE), photo, office equipment, home appliances (MDA), telecommunications hardware and telecoms service providers.

Latest insights

Here you can find the latest insights for technology industry. View all insights

    • 03/30/20
    • Home Appliances
    • Retail
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • United Kingdom
    • English

    Durable goods market up 41.9 percent in Great Britain

    Purchases of durable goods in Britain has increased 41.9% in week 12, compared to  last year, with massive growth in items such as chest freezers, IT monitors, mobile computing, hair clippers and media tablets.  Online share of total sales now accounts for almost 50% of the market.
    • 02/24/20
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Trends and Forecasting
    • United Kingdom
    • English

    Global smartphone sales 2020 forecast at €444 billion

    GfK experts estimate that more than 1.37 billion smartphones will be sold globally, accounting for nearly half of the consumer budget for tech and durable goods this year – and generating a total turnover of €444 billion.
    • 01/03/20
    • Home Appliances
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Trends and Forecasting
    • United Kingdom
    • English

    Tech Consumer Goods market estimated at €1.05 trillion* globally in 2020

    GfK experts expect the global market for technical consumer goods to grow +2.5 percent in value in 2020, with consumers spending an estimated €1.05 trillion*. Telecoms (+3 percent), Small Domestic Appliances (+8 percent) and Major Domestic Appliances (+2 percent) will drive the growth.  
    • 10/28/19
    • Home Appliances
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • United Kingdom
    • English

    Are you getting the whole picture?

    Find the market facts you really need with intelligence from Consumer Life.
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  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Trends & Forecasting

    Trends & Forecasting

    ​Today’s steady stream of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead. Consumer purchasing behavior shifts more rapidly than ever.

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