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Smart insights: Retail

The pace of change in the retail industry is driven by digital advancements: more touchpoints, more product reviews and comparisons for consumers to access anytime, anywhere. And more variety in the path to purchase of shoppers.

To stay competitive and relevant, retail businesses need to understand evolving shopping behaviors and target group demands. They need to apply this knowledge to create differentiated experiences across both digital and physical environments.

Our retail industry research experts provide the insights to support you at every stage: from measuring your shoppers’ experiences and paths to purchase, to monitoring retail performance and trends.

Latest insights

Here you can find the latest insights for retail industry. View all insights

    • 10/28/19
    • Home Appliances
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • United Kingdom
    • English

    Are you getting the whole picture?

    Find the market facts you really need with intelligence from Consumer Life.
    • 10/24/19
    • Retail
    • Technology
    • FMCG
    • Marketing Effectiveness
    • United Kingdom
    • English

    Six tips to drive effective seasonal advertising

    To provide some clarity and guidance on the current cluttered advertising environment, we used our learnings from Ad Fit Optimizer to create this guide with 6 top tips to create effective advertising.

    Download it now and optimize your campaign before it goes out!

    • 09/27/19
    • Retail
    • Consumer Insights
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence improves two points to -12 for September 2019

    GfK’s long-running Consumer Confidence Index for the UK improved two points to –12 in September. All five measures increased this month.

    • 08/30/19
    • Retail
    • United Kingdom
    • English

    GfK’s Neil Frackiewicz takes on Head of Retail UK

    GfK appoints Neil Frackiewicz as Head of Retail UK, effective from 1 September 2019. Frackiewicz takes over from Michael McLaughlin, who was promoted earlier in the year to GfK’s Head of Retail Europe.  
  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Shopper


    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. 

  • Geomarketing


    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

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