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Smart Insights: Financial Services

The competitive landscape has broadened significantly for the financial services industry. Trust (or lack of it) is a major issue. Consumers have fast access to online user reviews, financial product comparisons and easy switching of services, making them savvier and more demanding than ever before.

Successful finance industry players deliver differentiated products and services to suit varying customer needs and increase trust by emphasizing transparency and client data security.

Our financial service research experts analyze market trends to deliver consumer insight and help you develop winning finance product and service strategies for your customers.

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  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Shopper

    Shopper

    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. 

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

Latest insights

Here you can find the latest insights for financial services industry. View all insights

    • 11/01/18
    • Financial Services
    • United Kingdom
    • English

    Barclays-GfK case study at MRS Financial Services Conference 2018

    GfK’s Eszter Boczan is joining Barclay’s Carol Ashby at the MRS Financial Services Conference 2018 to deliver insights on how banks can build brand trust, engagement and loyalty through their branch window communications – with the help of neuroscience.

    • 09/28/18
    • Financial Services
    • Retail
    • Trends and Forecasting
    • United Kingdom
    • English

    UK Consumer Confidence drops two points in September to -9

    GfK’s long-running Consumer Confidence Index decreased by two points in September 2018 to -9.  Four measures went down and one measure stayed the same.

    • 08/31/18
    • Financial Services
    • Retail
    • Trends and Forecasting
    • United Kingdom
    • English

    UK Consumer Confidence jumps three points in August to -7

    Are British consumers showing immunity to Brexit babble? GfK’s long-running Consumer Confidence Index UK increased by three points  to -7 in August 2018.  Four measures increased and one measure stayed the same.
    • 04/27/18
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • United Kingdom
    • English

    UK Consumer Confidence drops two points to -9 in April

    GfK’s long-running Consumer Confidence Index decreased two points in April 2018. Four of the five measures were lower, with the remaining measure increasing.
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