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Smart Insights: Home Appliances

The home appliances market faces a three-tiered challenge: 

  • Changes in retailing from traditional formats to Omni-channel, due to the increasing importance of the Internet as an information and sales channel 
  • High innovation rates with multiple questions around trends such as ‘smart home’ and ‘smart appliances’
  • Major and Small Domestic Appliance brand performance in a progressively competitive market

To stay ahead of the competition, Small and Major Domestic Appliance (washing machines, (tumble) dryers, refrigerators, cookers, dishwashers, built-in ovens, freezers, hobs, cooker hoods, microwave ovens, air conditioners) manufacturers and retailers need to understand which market trends remain constant or are changing, and the influences impacting consumer purchases.

Our home appliance industry experts bring together Point of Sales (POS) tracking and other innovative research with the ability to combine multiple and complex data sets on a global scale. Using these insights we explain what is happening at every touch point where shoppers experience your brand, products or services.

By turning our deep market research expertise into relevant MDA and SDA insights, GfK helps you identify smart ways to maximize your competitive performance in the home appliances market.

Latest insights

Here you can find the latest insights for home appliances industry. View all insights

    • 10/28/19
    • Home Appliances
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • United Kingdom
    • English

    Are you getting the whole picture?

    Find the market facts you really need with intelligence from Consumer Life.
    • 01/31/19
    • Home Appliances
    • Financial Services
    • Retail
    • Consumer Goods
    • Trends and Forecasting
    • United Kingdom
    • English

    UK Consumer Confidence stable, but still five points lower than this time last year

    GfK’s long-running Consumer Confidence Index stayed at the same level of -14 in January 2019, compared to last month. Two measures increased, two measures decreased, and one stayed at the same level in January.

    • 01/07/19
    • Home Appliances
    • Retail
    • Technology
    • Point of Sales Tracking
    • United Kingdom
    • English

    Global market for technical consumer goods exceeds the one-trillion mark

    The global market for technical consumer goods (TCG) exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion. 
    • 12/24/18
    • Home Appliances
    • Retail
    • Consumer Goods
    • Trends and Forecasting
    • United Kingdom
    • English

    UK Consumer Confidence drops one point in December to -14

    Three of the five measures used to calculate the Overall Index Score decreased and two measures saw an increase in December, in GfK’s long-running Consumer Confidence Index.
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    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

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    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

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    Shopper

    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. 

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