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British anxieties about possible cost of living, as the UK Consumer Confidence Index falls five points to -13 in September.Read more
Read more about GfK´s AI-powered software platform gfknewron.Read more
GfK’s long-running Consumer Confidence Index decreased one point to -8 in August. Two measures were up in comparison to the July 23rd announcement, two measures were down and one stayed the same.Read more
Global events have triggered huge changes in market dynamics and consumer behavior. Business resilience matters. Here’s a look at how brands can use data to stay agile in a time of rapid change.
What tactics will marketers need to adopt to gain clarity over their marketing efforts to succeed in an evolving and uncertain landscape.
2020 was a bumper year for Smart Home take-up as people embraced the potential benefits that smart devices and products offer around the home.
Normally, the weeks leading up to a major event like the Euro Championships would see fans splashing out on new TVs. But this isn’t a normal year - so, what's been happening? GfK’s Jan Lorbach (Senior Global Strategic Insights Manager) answers our questions on the what and the why of recent TV sales.