Consumers are heavily influenced by retailer print advertising.
We identify key flyer promotions and match these against crucial sale periods daily, providing a tactical view of what is influencing the market.
What it is
Our data and insights help Market Researchers, Sales and Product Managers to understand, observe and manage their brand/product performance across the four key areas: products, pricing, presence and promotions.
How it works
We monitor the printed advertisement within a leader panel of print media: flyers, catalogues, newspapers, weeklies, monthlies, etc.
Model numbers, prices and all important product-related features as well as page positioning are tracked and reported daily.
Insights that help you