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  • GfK maps the impact of sponsoring Brico Cross in Belgium
    • 06/01/18
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Denmark
    • English

    GfK maps the impact of sponsoring Brico Cross in Belgium

    46% of Belgians claim they are interested in cyclocross - and 15% consider themselves as “real fans”, making this one of the most followed sports in Belgium, and delivering strong potential as a sport marketing platform. The “real fans” break down demographically as being mostly male, somewhat older and living in Flanders.

  • UK Consumer Confidence rises two points to -7 in May
    • 05/31/18
    • Retail
    • Market Opportunities and Innovation
    • Shopper
    • Trends and Forecasting
    • Denmark
    • English

    UK Consumer Confidence rises two points to -7 in May

    Contrasting views on personal finances versus the wider UK economy continue to keep GfK's overall Consumer Confidence Index Score in negative territory.

  • Latin Americans, Italians and Chinese most frequently entertain guests at home, of 17 nations
    • 07/27/17
    • Home Appliances
    • Retail
    • Consumer Goods
    • FMCG
    • Home and Living
    • Trends and Forecasting
    • Global Study
    • Denmark
    • English

    Latin Americans, Italians and Chinese most frequently entertain guests at home, of 17 nations

    A quarter of people entertain guests in their home either daily or weekly, and a further third entertain monthly, according to an online survey across 17 countries conducted by global researchers, GfK. Less than one in ten say that they never entertain guests in their home.

  • Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers
    • 02/25/16
    • Press
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Digital Market Intelligence
    • Trends and Forecasting
    • Denmark
    • English

    Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers

    A 22-country GfK survey show that just under a quarter (23 percent) of online consumers agree1 that virtual interactions with people and places can be as good as being there in person. This compares to just 15 percent who disagree1

  • GfK Demographics Germany 2015
    • 02/23/16
    • Health
    • Retail
    • Automotive
    • Consumer Goods
    • Geomarketing
    • Geodata
    • Denmark
    • English

    GfK Demographics Germany 2015

    The university city of Heidelberg has Germany's highest share of households whose main earners are 30 years old or younger. By contrast, the highest share of senior households can be found in the district of Suhl in Thuringia. These are some of the findings of the study "GfK Demographics 2016", which reveals the regional distribution of family types, age ranges, income levels and accommodation types in Germany.

  • Smart home appeal in Asia: China leads over South Korea and Japan
    • 02/15/16
    • Press
    • Home Appliances
    • Technology
    • Energy
    • Market Opportunities and Innovation
    • Denmark
    • English

    Smart home appeal in Asia: China leads over South Korea and Japan

    The majority of consumers in China believe smart home technology will make an impact on their lives in the near future – coming almost equal with mobile payment and well ahead of wearable technology. But in Japan, only one in five think smart home tech will impact them, while mobile payment wins notably higher votes. In South Korea opinion is divided at around half.

  • GfK drives its global digitalization through acquisition of digital panel specialist Netquest
    • 02/05/16
    • Mergers and Acquisitions
    • Press
    • Consumer Panels
    • Digital Market Intelligence
    • Denmark
    • English

    GfK drives its global digitalization through acquisition of digital panel specialist Netquest

    GfK has acquired Netquest, the leading access panel provider with strong presence in Spain, Portugal and Latin America.

  • Brazil and Argentina in top half of ‘most admired’ national brands
    • 02/04/16
    • Press
    • Social and Strategic Research
    • Travel and Hospitality
    • Brand and Customer Experience
    • Denmark
    • English

    Brazil and Argentina in top half of ‘most admired’ national brands

    Brazil climbs ahead of Greece, widening lead over Argentina. Russia, China and Singapore push Argentina down to the very edge of the top half. Mexico overtaken by Czech Republic and India.

  • European consumer climate improves significantly at the end of the year
    • 02/03/16
    • Press
    • Retail
    • Denmark
    • English

    European consumer climate improves significantly at the end of the year

    Findings of the GfK Consumer Climate Europe study for the fourth quarter of 2015

  • GfK returns to organic growth in 2015
    • 01/29/16
    • Press
    • Investors
    • Denmark
    • English

    GfK returns to organic growth in 2015

    Sales increase by 1.1 percent in organic terms
    Sales rise by 6.3 percent compared with the previous year to approximately €1,544 million
    Adjusted operating income increases by €9 million to approximately €188 million
    Margin of 12.1 percent (previous year: 12.3 percent)

  • People average 4 hours a week on personal grooming. What motivates them?
    • 01/27/16
    • Press
    • Fashion and Lifestyle
    • Consumer Goods
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Denmark
    • English

    People average 4 hours a week on personal grooming. What motivates them?

    Women spend an average of almost five hours a week on personal grooming (bathing, shaving, dressing, hair, make-up), while men spend just over three hours. What motivates people to try to look their best?

  • Paris wins back ‘most admired city’ from London
    • 01/19/16
    • Press
    • Social and Strategic Research
    • Travel and Hospitality
    • Brand and Customer Experience
    • Denmark
    • English

    Paris wins back ‘most admired city’ from London

    Paris has pushed London off the top spot to win back the number one place as the highest rated city in 2015, out of a total of 50 cities. Sydney, which had been in the top three since 2011, falls back to fourth place, overtaken by New York, as well as Paris.

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