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Smart insights: Retail

The pace of change in the retail industry is driven by digital advancements: more touchpoints, more product reviews and comparisons for consumers to access anytime, anywhere. And more variety in the path to purchase of shoppers.

To stay competitive and relevant, retail businesses need to understand evolving shopping behaviors and target group demands. They need to apply this knowledge to create differentiated experiences across both digital and physical environments.

Our retail industry research experts provide the insights to support you at every stage: from measuring your shoppers’ experiences and paths to purchase, to monitoring retail performance and trends.

Fred Marshall

+1 203 550 6171

Latest insights

Here you can find the latest insights for retail industry. View all insights

- 11/15/17
- Retail
- Canada
- English
Half of Canadians favor cigarette-style “dark” marketing of legalized cannabis

GfK found that half (51%) of Canadians favor a “dark” marketing approach similar to the one used with cigarettes – with no prominent brands or flashy advertising.
- 10/24/17
- Retail
- Consumer Goods
- Trends and Forecasting
- Consumer Life
- Canada
- English
Canadians rank low in making healthy choices about food ingredients

While Canadians have been hearing the “good word” about healthy eating for decades, GfK research suggests that this raised awareness is not always leading to smart food choices.
- 09/07/17
- Fashion and Lifestyle
- Financial Services
- Retail
- Technology
- Consumer Goods
- Brand and Customer Experience
- Market Opportunities and Innovation
- Point of Sales Tracking
- Shopper
- User Experience (UX)
- Canada
- English
Consumer insights competition focuses on Now Generation, purchase journeys

In its sixth annual Next Generation (“NextGen”) Competition for undergraduates, GfK in North America is urging students to explore such key marketing topics as purchase journeys, teen and young adult consumers (the Now Generation), and “future-proof” innovations.
- 09/06/17
- Fashion and Lifestyle
- Home Appliances
- Financial Services
- Media and Entertainment
- Retail
- Technology
- Travel and Hospitality
- Automotive
- Consumer Goods
- FMCG
- Home and Living
- Market Opportunities and Innovation
- Canada
- English
The mood of the world today – what are people thinking?

In this webinar, our experts dive into current consumer confidence and other key indicators of the consumer mindset and what it means for individual markets and brands.

Solutions

Brand and Customer Experience (BaCE)

Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers. Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.
Consumer Panels

Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.
Point of Sales Tracking

Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.
Shopper

Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase.
User Experience (UX)

Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding. To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.
Geomarketing

Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.
Mystery Shopping

Consumers face a complex array of brand touch points every day of their lives. To deliver a consistent brand experience, marketers need to know how consumers are actually experiencing their brand. Our mystery shoppers give you all the help you need to understand these experiences, and respond to them to maximize the return for your business.