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Success Stories

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  • Connecting the dots between digital and traditional media
    • 03/15/16
    • Media and Entertainment
    • Media Measurement
    • Belgium
    • English

    Connecting the dots between digital and traditional media

    We investigated the role of social media chatter in generating awareness and readership of Vanity Fair’s Caitlyn Jenner issue.

  • Efficiency and measurability in out-of-home advertising
    • 12/07/15
    • Technology
    • Belgium
    • English

    Efficiency and measurability in out-of-home advertising

    We have created a win-win partnership with China Unicom to leverage its authorized big data collected from its subscribers to help OOH companies and their clients track performance of outdoor advertising in Shanghai.

  • Tracking holidaymakers as they plan their next trip
    • 12/01/15
    • Travel and Hospitality
    • Belgium
    • English

    Tracking holidaymakers as they plan their next trip

    We showed that consumers are unreliable predictors of their own behavior, and that tracking of actual behavior was needed.

  • Enhancing brand performance in the US luxury auto market
    • 11/12/15
    • Automotive
    • Belgium
    • English

    Enhancing brand performance in the US luxury auto market

    We analyzed the auto manufacturer’s market impact using our Brand Vivo methodology – an approach that provides insight into consumer-brand relationships.

  • Optimizing sales with geomarketing
    • 11/11/15
    • Fashion and Lifestyle
    • Geomarketing
    • Belgium
    • English

    Optimizing sales with geomarketing

    Based on geomarketing and point of sale tracking insights, we calculated a region-specific benchmark of market potential. This enabled us to identify promising growth locations for our client.

  • How Facebook advertising works with traditional media
    • 10/30/15
    • Media and Entertainment
    • Belgium
    • English

    How Facebook advertising works with traditional media

    We used our cookie and tag sampling solution – GfK Exposure Effects – to track which consumers were exposed to which advertisements, and how frequently.

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  • Maximizing digital advertising impact
    • 09/26/15
    • Belgium
    • English

    Maximizing digital advertising impact

    Sun-care brand Hawaiian Tropic sought to analyze the effectiveness of a digital advertising campaign for the Italian market.

  • Getting to the heart of consumers’ perception of product quality
    • 09/23/15
    • Consumer Goods
    • Belgium
    • English

    Getting to the heart of consumers’ perception of product quality

    We conducted a comparative study between our client’s current product range and that of its main competitor with respondents both pre-recruited and approached randomly. We set up separate panels to investigate consumer responses to four different categories that the company was planning to launch to the market.

  • Inspiring new ideas for marketing food to Swedish families
    • 09/16/15
    • Consumer Goods
    • Belgium
    • English

    Inspiring new ideas for marketing food to Swedish families

    A leading Swedish grocery retailer and a large dairy products producer wanted to understand Swedish families’ mealtime planning, buying and cooking behavior.

  • Optimizing outcomes by understanding the path to purchase
    • 09/15/15
    • Technology
    • Belgium
    • English

    Optimizing outcomes by understanding the path to purchase

    We helped a technology company to uncover insights into how customers make purchasing decisions and how these are influenced by different touchpoints.

  • Brewing stronger coffee-machine sales
    • 09/14/15
    • Consumer Goods
    • Belgium
    • English

    Brewing stronger coffee-machine sales

    Philips is a leading player in Russia’s coffee-machine market. It wanted insight into how it could better leverage online and in-store channels as part of an integrated activation plan that would engage shoppers on their path to purchase.

  • Social media: Separating customer sentiment from the noise
    • 09/14/15
    • Automotive
    • Belgium
    • English

    Social media: Separating customer sentiment from the noise

    The GfK Social Media Intelligence solution helped our client to understand customer sentiment about a new car model, allowing it to sharpen its marketing approach.

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