We investigated the role of social media chatter in generating awareness and readership of Vanity Fair’s Caitlyn Jenner issue.
We have created a win-win partnership with China Unicom to leverage its authorized big data collected from its subscribers to help OOH companies and their clients track performance of outdoor advertising in Shanghai.
We showed that consumers are unreliable predictors of their own behavior, and that tracking of actual behavior was needed.
We analyzed the auto manufacturer’s market impact using our Brand Vivo methodology – an approach that provides insight into consumer-brand relationships.
Based on geomarketing and point of sale tracking insights, we calculated a region-specific benchmark of market potential. This enabled us to identify promising growth locations for our client.
We used our cookie and tag sampling solution – GfK Exposure Effects – to track which consumers were exposed to which advertisements, and how frequently.
Sun-care brand Hawaiian Tropic sought to analyze the effectiveness of a digital advertising campaign for the Italian market.
We conducted a comparative study between our client’s current product range and that of its main competitor with respondents both pre-recruited and approached randomly. We set up separate panels to investigate consumer responses to four different categories that the company was planning to launch to the market.
A leading Swedish grocery retailer and a large dairy products producer wanted to understand Swedish families’ mealtime planning, buying and cooking behavior.
We helped a technology company to uncover insights into how customers make purchasing decisions and how these are influenced by different touchpoints.
Philips is a leading player in Russia’s coffee-machine market. It wanted insight into how it could better leverage online and in-store channels as part of an integrated activation plan that would engage shoppers on their path to purchase.
The GfK Social Media Intelligence solution helped our client to understand customer sentiment about a new car model, allowing it to sharpen its marketing approach.