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Download White Paper eCommerce

Download White Paper eCommerce

GfK presents data and prognosis for online retail over the coming decade

GfK comprehensively analyzed the online turnover share of Germany's major product groups. The analysis includes a prognosis for online retail extending through the next decade. GfK predicts that the share of online turnover from products groups in Germany will double during this period.

"Our prognosis shows that the online boom does not mean the end of stationary retail," says GfK retail real estate expert and project lead Dr. Gerold Doplbauer. "In fact, there's a natural tendency toward saturation already apparent in online retail."

The key highlights of the analysis are:

  • Current online share
  • Relative significance of turnover volume
  • Socio-demographics
  • Growth limits
  • Prognosis for online retail share up to 2025
  • Future shift in product group weighting

Click here to download the white paper.