Halfway through 2018, the Belgian non-food market seems to have stabilized in areas, although half of the product categories covered by our panels are in good shape and the other half are struggling.
Overall, Q2 closes on a positive note, with the total value increasing just slightly. However, the increase was not strong enough to put our year to date results back in the green.
At GfK, our aim is to provide relevant insights to the field. Let’s work together towards a better understanding of the Belgian consumers, retailers and producers, and the market in which we all operate.
In this Market Insights report, our consultants share their conclusions drawn from the second quarter results and their advice for the rest of the year.