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Retail Reports Q2 2016


Welcome again to the second Retail Report of 2016. Do you want to know how the Belgian non-food market performed during the second quarter of 2016? Then you have come to the right place. 

Unfortunately, the Belgian retail continues to decline during this quarter. The non-food market sees a drop of -1.3% in sales value, compared to the same period last year.  

Notwithstanding this decline, we also see a lot of positive developments during the quarter in question. There were the European Championships Football, which fulfilled the high expectations regarding television sales with a sales increase close to 25%. It was mainly the big 50 inch+ television screens that pushed the Consumer Electronics market (+3.3%). Within the IT segment we also noticed that the Euro Cup mania pushed the video-projectors and large monitor sales. Unfortunately, the loss within Office Equipment wiped out the positive numbers resulting in a small decline for IT & Office (-0.5%).  

The Major Domestic Appliances Market keeps on flourishing.  Within the cooling segment, it is especially American fridges that find their way to the Belgian kitchens (+6.6%). Furthermore, Small Domestic Appliances continues its growth with Low Oil Fryers, Hair Stylers and Handsticks leading the way (+8.4%).  

On the contrary, rainy days in a particularly wet June caused disappointing numbers in the second quarter for Fashion (-4.8%) and Home Improvement (-4.0%). 

After two quarters of growth, Media & Entertainment couldn’t manage to continue this positive trend (-1.1%). Within the Gaming Industry the success of Uncharted 4/A Thief’s End couldn’t counterbalance the heavy decline within Catalogue (titles older than 13 weeks). We see a declining Book sector: - 4.3%. 

Last but not least, the Telecom sector grows rapidly thanks to attractive subsidy models that Belgian operators offer (+12%).  The customer is clearly choosing for high end models! 

Despite the decline in the overall non-food market, it’s not all bad news! We wonder how these trends will evolve over the next quarter.  

Are you looking for more details? Go to our website and download the full report! 

See you next quarter!

Jürgen De Mesmaecker - Industry Lead Technology


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Jürgen De Mesmaecker
Jürgen De Mesmaecker