Another year has passed and that means we can assess the results of the last semester. Looking at the Belgian results for the measured Non-food panels: While roughly half of the panels decreased, the other half unheld their values during the last semester of 2018. As a result of this, the Q4 result is positive overall, with a growth of +2% in comparison to the same period last year.
Trends and growth in specific panels are strong enough to keep the total value of non‑food in the green. The YTD value for retail in general shows a positive, though smaller, growth of +1,6%. The categories that experienced the strongest growth in Q4 are IT & Office (+5,3%) and MDA (+3,9%), while SDA (+3,3%), DIY (+3,1%) and Telecom (+0,3%) were also able to lift up the total value. It seems like many consumers may have postponed DIY chores to the end of the year, due to the exceptionally hot summer of 2018.
In contrast to these, Books (-2,2%) and Stationery (-1,6%) were the panels which suffered the most during the last semester. Consumer Electronics (-1,9%) and Media & Entertainment (-0,3%) also ended the year on a decline. The strong growth contribution of PTV’s, mainly driven by new technology, is tempered by the persisting downturn of the camera industry.
Read the full GfK Retail Report Q4 2018 for analysis of: Retail in General - Consumer Electronics - IT & Office - Telecom - Major Domestic Appliances - Small Domestic Appliances - Media & Entertainment - Books - Home & Living - Stationery.
GfK connects data and science. Innovative research solutions provide answers for key business questions around consumers, markets, brands and media – now and in the future. As a research and analytics partner, GfK promises its clients all over the world “Growth from Knowledge”.