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Press release
Technology|Point of Sales Tracking|Belgium|English

Powerbanks sales shoot through the roof thanks to Pokémon Go

Leuven, 11.08.2016

Since its release on July 6th 2016, Pokémon Go has been breaking records all over the place. Only a few days after the launch, the app was used more often than Snapchat, Tinder, Instagram and Facebook on a day-to-day basis.

Walking around town catching and battling Pokemon is fun, but it’s hard work. What amounts to a few flicks of the wrist and a tap here and there for the trainer is agonizing, battery-intensive labor for the phone. The GPS is going full-blast, a 3D rendered trainer and map are on the display, which is usually at full brightness because the game is played outdoors, and data is constantly going in an out. It’s no surprise that Pokemon Go can absolutely demolish the average battery within an hour or two of gameplay. While using the game’s built-in battery saver mode helps a bit, most players have to resort to a charging case or battery pack.

We had a look to see if Belgium was also captivated by this game and needs to charge its battery continuously. We dived into our numbers and could determine that the sales of powerbanks indeed went through the roof.

Read the complete press release for more information.

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