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Press release
Media and Entertainment|Belgium|English

Humans of Today: How does Aimie (Gen Z) spend her time & money?

Leuven, 13.11.2017

A GfK research project on the drivers of modern Belgian consumers.

Teenagers between 15 and 18 years old growing up find their friends important and are very active on YouTube. Gen Z watches 10% less live or scheduled TV on a daily basis. Millennials have a distinct preference for festivals and cinema in their spare time. These are just a few of the results from the vast research project Humans of Today by Brightfish & GfK, in which they offer expertise to advertisers and media agencies to help them understand modern consumers, across all life stages.

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