For the 6th year in a row we are facing a decline in the first quarter of the year within the Consumer Electronics business. Whereas in Q1/2011 the CE category reached a turnover of more than 400 Mio € it wasn’t able to attain the mark of €230mio in Q1/2017?!
Once again we saw green figures in white goods in Q1 2017: every product group advanced in units and value. The washing category, last year’s fastest growing, again accounts for the biggest gain. Cooling holds off cooking as second best performing category.
The telecom market had a positive start in Q1 of 2017 with a turnover growth of 3.5%. However, market growth is slowing down if compared with the growth rates of the first quarters of the last 3 years. We are a step closer to saturation.
In the first quarter of 2017 a lot of product categories within Small Domestic Appliances showed positive results, only a few declined.
A first quarter growth boost in Console gaming nearly evens out the ongoing decline in Cd and Dvd. The total entertainment market increased with 1.8%.
With a decrease in value of -4%, the total Stationery market continues its downwards spiral from 2016. This decline in value is seen at all channels, where even the Stationers couldn’t find any growth in the first quarter of 2017. The biggest decline was seen at the Office Equipment Specialists. In pieces the market did a little bit better with -2.8%.
In the first quarter of 2017, the Belgian Home Improvement retail market achieved an increase in sales of 3.9% based on value. Amid signs of a moderately positive economic situation in Belgium and supported by excellent weather conditions, retailers experienced high demand for gardening products. In particular March 2017 turnover showed a stellar growth figure of more than 10%.
This year again, the sales during January caused a minor start of the year 2017. During the first month of 2017 we experienced non-typical winter weather, by which Belgium keeps on struggling with unusual weather conditions during important fashion months. Luckily, February and especially March provided the necessary growth, allowing us to end the first quarter of 2017 with a more or less stable -0.6% in value.
How GfK Belgium and Engie-Electrabel researched the customer journey via passive internet tracking
A modest portion of Belgian consumers has executed a payment at a store using their smartphone.
A soda maker machine turns normal tab water into the widest range of bubbles and cold beverages (like sparkling water, beer and other beverages). The machines generally use a carbonator (gas cylinder) filled with CO2, which is inserted inside the machine to provide the fizz in the water.
Pinnacle Sports (UK) trusted the expertise and experience of GfK Belgium to help them innovate and optimize their mobile offer in the sports betting market, for UK, Poland and Russia.