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  • Consumer Electronics: Consumer Electronics –  Under pressure
    • 06/06/17
    • Point of Sales Tracking
    • Belgium
    • English

    Consumer Electronics: Consumer Electronics – Under pressure

    For the 6th year in a row we are facing a decline in the first quarter of the year within the Consumer Electronics business. Whereas in Q1/2011 the CE category reached a turnover of more than 400 Mio € it wasn’t able to attain the mark of €230mio in Q1/2017?!

  • Major Domestic Appliances: A jump- start for Major Domestic Appliances
    • 06/06/17
    • Point of Sales Tracking
    • Belgium
    • English

    Major Domestic Appliances: A jump- start for Major Domestic Appliances

    Once again we saw green figures in white goods in Q1 2017: every product group advanced in units and value. The washing category, last year’s fastest growing, again accounts for the biggest gain. Cooling holds off cooking as second best performing category.

  • Telecom: Positive vibe in Q1
    • 06/06/17
    • Point of Sales Tracking
    • Belgium
    • English

    Telecom: Positive vibe in Q1

    The telecom market had a positive start in Q1 of 2017 with a turnover growth of 3.5%. However, market growth is slowing down if compared with the growth rates of the first quarters of the last 3 years. We are a step closer to saturation.

  • Small Domestic Appliances: Thumbs up for Small Domestic Appliances
    • 06/06/17
    • Point of Sales Tracking
    • Belgium
    • English

    Small Domestic Appliances: Thumbs up for Small Domestic Appliances

    In the first quarter of 2017 a lot of product categories within Small Domestic Appliances showed positive results, only a few declined.

  • Media & Entertainment: Gaming uplifts whole sector and prevents massive losses
    • 06/06/17
    • Point of Sales Tracking
    • Belgium
    • English

    Media & Entertainment: Gaming uplifts whole sector and prevents massive losses

    A first quarter growth boost in Console gaming nearly evens out the ongoing decline in Cd and Dvd. The total entertainment market increased with 1.8%.

  • Stationary: After a stable Q1 last year, we start 2017 with a strong decline
    • 06/06/17
    • Point of Sales Tracking
    • Belgium
    • English

    Stationary: After a stable Q1 last year, we start 2017 with a strong decline

    With a decrease in value of -4%, the total Stationery market continues its downwards spiral from 2016. This decline in value is seen at all channels, where even the Stationers couldn’t find any growth in the first quarter of 2017. The biggest decline was seen at the Office Equipment Specialists. In pieces the market did a little bit better with -2.8%.

  • Home Improvement: Belgian Home Improvement market has got 2017 off to a flying start
    • 06/06/17
    • Point of Sales Tracking
    • Belgium
    • English

    Home Improvement: Belgian Home Improvement market has got 2017 off to a flying start

    In the first quarter of 2017, the Belgian Home Improvement retail market achieved an increase in sales of 3.9% based on value. Amid signs of a moderately positive economic situation in Belgium and supported by excellent weather conditions, retailers experienced high demand for gardening products. In particular March 2017 turnover showed a stellar growth figure of more than 10%.

  • Fashion: After a bad sales month, recovery is in sight
    • 06/06/17
    • Point of Sales Tracking
    • Belgium
    • English

    Fashion: After a bad sales month, recovery is in sight

    This year again, the sales during January caused a minor start of the year 2017. During the first month of 2017 we experienced non-typical winter weather, by which Belgium keeps on struggling with unusual weather conditions during important fashion months. Luckily, February and especially March provided the necessary growth, allowing us to end the first quarter of 2017 with a more or less stable -0.6% in value.

  • The path to purchase for energy supply
    • 05/29/17
    • Energy
    • Belgium
    • English

    The path to purchase for energy supply

    How GfK Belgium and Engie-Electrabel researched the customer journey via passive internet tracking

  • Mobile payments take their first steps at points-of-sale in Belgium.
    • 05/29/17
    • Financial Services
    • Belgium
    • English

    Mobile payments take their first steps at points-of-sale in Belgium.

    A modest portion of Belgian consumers has executed a payment at a store using their smartphone.

  • Soda maker machines still a hot item
    • 05/29/17
    • Consumer Goods
    • Consumer Panels
    • Point of Sales Tracking
    • Belgium
    • English

    Soda maker machines still a hot item

    A soda maker machine turns normal tab water into the widest range of bubbles and cold beverages (like sparkling water, beer and other beverages). The machines generally use a carbonator (gas cylinder) filled with CO2, which is inserted inside the machine to provide the fizz in the water.

  • Optimizing the mobile betting websites & apps by understanding the dynamics in the market
    • 05/29/17
    • Media and Entertainment
    • Belgium
    • English

    Optimizing the mobile betting websites & apps by understanding the dynamics in the market

    Pinnacle Sports (UK) trusted the expertise and experience of GfK Belgium to help them innovate and optimize their mobile offer in the sports betting market, for UK, Poland and Russia.