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  • Stationary: After a stable Q1 last year, we start 2017 with a strong decline
    • 06/06/17
    • Point of Sales Tracking
    • Belgium
    • English

    Stationary: After a stable Q1 last year, we start 2017 with a strong decline

    With a decrease in value of -4%, the total Stationery market continues its downwards spiral from 2016. This decline in value is seen at all channels, where even the Stationers couldn’t find any growth in the first quarter of 2017. The biggest decline was seen at the Office Equipment Specialists. In pieces the market did a little bit better with -2.8%.

  • Home Improvement: Belgian Home Improvement market has got 2017 off to a flying start
    • 06/06/17
    • Point of Sales Tracking
    • Belgium
    • English

    Home Improvement: Belgian Home Improvement market has got 2017 off to a flying start

    In the first quarter of 2017, the Belgian Home Improvement retail market achieved an increase in sales of 3.9% based on value. Amid signs of a moderately positive economic situation in Belgium and supported by excellent weather conditions, retailers experienced high demand for gardening products. In particular March 2017 turnover showed a stellar growth figure of more than 10%.

  • Fashion: After a bad sales month, recovery is in sight
    • 06/06/17
    • Point of Sales Tracking
    • Belgium
    • English

    Fashion: After a bad sales month, recovery is in sight

    This year again, the sales during January caused a minor start of the year 2017. During the first month of 2017 we experienced non-typical winter weather, by which Belgium keeps on struggling with unusual weather conditions during important fashion months. Luckily, February and especially March provided the necessary growth, allowing us to end the first quarter of 2017 with a more or less stable -0.6% in value.

  • The path to purchase for energy supply
    • 05/29/17
    • Energy
    • Belgium
    • English

    The path to purchase for energy supply

    How GfK Belgium and Engie-Electrabel researched the customer journey via passive internet tracking

  • Mobile payments take their first steps at points-of-sale in Belgium.
    • 05/29/17
    • Financial Services
    • Belgium
    • English

    Mobile payments take their first steps at points-of-sale in Belgium.

    A modest portion of Belgian consumers has executed a payment at a store using their smartphone.

  • Soda maker machines still a hot item
    • 05/29/17
    • Consumer Goods
    • Consumer Panels
    • Point of Sales Tracking
    • Belgium
    • English

    Soda maker machines still a hot item

    A soda maker machine turns normal tab water into the widest range of bubbles and cold beverages (like sparkling water, beer and other beverages). The machines generally use a carbonator (gas cylinder) filled with CO2, which is inserted inside the machine to provide the fizz in the water.

  • Optimizing the mobile betting websites & apps by understanding the dynamics in the market
    • 05/29/17
    • Media and Entertainment
    • Belgium
    • English

    Optimizing the mobile betting websites & apps by understanding the dynamics in the market

    Pinnacle Sports (UK) trusted the expertise and experience of GfK Belgium to help them innovate and optimize their mobile offer in the sports betting market, for UK, Poland and Russia.

  • Clear opportunities for brands that can give back time or experiences to consumers
    • 05/24/17
    • Belgium
    • English

    Clear opportunities for brands that can give back time or experiences to consumers

    In an online survey just released by global research experts, GfK, three out of ten people (31 percent) would firmly* prefer to have more time than more money – compared to only nine percent who firmly* disagree with that. And over four out of ten (44 percent) firmly believe that experiences are more important than possession – compared to just three percent who firmly disagree with that.

  • Belgians trust the military the most, political parties are at the bottom
    • 05/17/17
    • Belgium
    • English

    Belgians trust the military the most, political parties are at the bottom

    The Institutions and Economic Sectors Global Trust Report 2017, conducted by GfK Verein, is an International study carried out in over 25 countries to investigate trust in either institutions and industries.

  • Bert Hendrickx will present at Webtomorrow on June 8th 2017
    • 05/15/17
    • Belgium
    • English

    Bert Hendrickx will present at Webtomorrow on June 8th 2017

    This year, our very own Bert Hendrickx, Digital Lead at GfK Belgium, will be on stage at Webtomorrow on June 8th 2017.

  • Omni-channel shopping supports e-commerce growth in Belgium
    • 05/11/17
    • Belgium
    • English

    Omni-channel shopping supports e-commerce growth in Belgium

    Belgian e-commerce was worth 9.1 billion euros in 2016, spent by consumers on online purchases. However, the role of online touchpoints is larger than that of just a purchase channel: many customers look up information online before committing to a purchase, compare prices or are being exposed to online adverts.

  • Vacation preferences: Nearly twice as many people prefer relaxing vacations to active ones
    • 04/26/17
    • Travel and Hospitality
    • Belgium
    • English

    Vacation preferences: Nearly twice as many people prefer relaxing vacations to active ones

    In a 17-country online survey conducted by GfK, well over half (59 percent) of people say they prefer a vacation “where I relax and take it easy”. This compares to just over a third (35 percent) who prefer “an active vacation where I do or see lots of things”. Only six percent are not sure which type they prefer.