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  • Stationery: Back-to-school was unable to recover the losses from Q1 & Q2
    • 11/28/17
    • Point of Sales Tracking
    • Belgium
    • English

    Stationery: Back-to-school was unable to recover the losses from Q1 & Q2

    Unfortunately, the total Stationery market has not yet recovered its growth. In volume, we are ending Q3 with a -0.8%, but the decline is mainly seen in revenue with -3.8%.

  • Home Improvement retail sales slump in meager third quarter
    • 11/28/17
    • Point of Sales Tracking
    • Belgium
    • English

    Home Improvement retail sales slump in meager third quarter

    Turnover generated in the Belgian Home Improvement market fell by approximately 30 million EUR in the third quarter of 2017, down 3.9 percent from the same quarter last year. In particular, retail spending on gardening categories has been in steep decline, resulting in a loss of almost 20 percent compared to the quarter in the previous year.

  • Fashion market back on track!
    • 11/28/17
    • Fashion and Lifestyle
    • Point of Sales Tracking
    • Belgium
    • English

    Fashion market back on track!

    We are happy to report that the Fashion Market is back on track after 3 quarters, with a growth in value of +1.2% compared to the same 9 months last year.

  • Less than half say ‘children’ are part of ‘the good life’; less than a quarter say ‘college education’
    • 11/23/17
    • Belgium
    • English

    Less than half say ‘children’ are part of ‘the good life’; less than a quarter say ‘college education’

    When it comes to the factors that make up ‘the good life’, the top three most popular items selected by people internationally are good health, financial security and leisure time. These are followed by a happy marriage, travel for leisure, a home you own, and control over one’s life. 

  • Digital Single Market: EU negotiators agreed to end unjustified geoblocking
    • 11/22/17
    • Belgium
    • English

    Digital Single Market: EU negotiators agreed to end unjustified geoblocking

    In a press release published on 20th of November, the European Institutions report an agreement has been reached to set new rules which will end unjustified Geoblocking for consumers buying products or services online in the European Union.

  • Will Black Friday help Belgian e-commerce reach €10 billion in 2017?
    • 11/20/17
    • Shopper
    • Belgium
    • English

    Will Black Friday help Belgian e-commerce reach €10 billion in 2017?

    E-commerce in Belgium continues to grow: in the first half of 2017 too we saw an increase in the number of online purchases as well as the amount spent online. Due to, among others, the arrival of Amazon Prime in Belgium we anticipate that the importance of online purchases will only increase. In 2016, Belgian consumers spent as much as 9 billion euros online: will emerging trends such as Black Friday and Cyber Monday help us to reach the €10 billion mark?

  • Humans of Today: How does Aimie (Gen Z) spend her time & money?
    • 11/13/17
    • Media and Entertainment
    • Belgium
    • English

    Humans of Today: How does Aimie (Gen Z) spend her time & money?

    A GfK research project on the drivers of modern Belgian consumers.

  • Low awareness on the use of antibiotics and antimicrobial resistance
    • 11/09/17
    • Belgium
    • English

    Low awareness on the use of antibiotics and antimicrobial resistance

    GfK and ICF joined forces to provide EFSA (European Food Safety Authority) with consumer insights on antimicrobial resistance (AMR). The goal of this study was to tackle the risks posed by the use of antibiotics and antimicrobial resistance in animal populations, and their links to human health.

  • Low-sugar and GMO-free are top factors when deciding what to eat or drink
    • 10/26/17
    • Belgium
    • English

    Low-sugar and GMO-free are top factors when deciding what to eat or drink

    Nearly half of consumers report that “low sugar or sugar-free” and “free from GMO ingredients” are very or extremely important factors when deciding which food or beverage product to eat or drink. These factors top the list, just ahead of factors such as low-salt, organic, low fat, or fortified with vitamins or minerals.

  • Shopping without a smartphone?  No way!
    • 10/12/17
    • Shopper
    • Belgium
    • English

    Shopping without a smartphone? No way!

    There is no denying that the smartphone has arrived and is here to stay. The small screen has taken on a central place in society as well as in our daily lives. As such, in Belgium, we spent no less than 270 million euros on online purchases involving a smartphone in the first six months of 2017.

  • Spending time with family or pets as popular as exercise and healthy eating to maintain “physical health”
    • 10/11/17
    • Belgium
    • English

    Spending time with family or pets as popular as exercise and healthy eating to maintain “physical health”

    When it comes to the activities that people do regularly to maintain their physical health, it is no surprise that close to two thirds of the online population across 17 countries include getting enough sleep, eating healthy nutritious food, and exercising. What is more surprising is that nearly equal numbers (62 percent) now include “spending time with family, friends or pets” as something they “do regularly to maintain their physical health”. This is up from 56 percent in 2014.

  • ABTO 2.0: bringing market research innovation to the Belgian travel industry
    • 09/25/17
    • Travel and Hospitality
    • Belgium
    • English

    ABTO 2.0: bringing market research innovation to the Belgian travel industry

    As announced, ABTO, the Belgian Tour Operation Association, will bring strong innovation to its market research as part of their brand new strategic plan.