Unfortunately, the total Stationery market has not yet recovered its growth. In volume, we are ending Q3 with a -0.8%, but the decline is mainly seen in revenue with -3.8%.
Turnover generated in the Belgian Home Improvement market fell by approximately 30 million EUR in the third quarter of 2017, down 3.9 percent from the same quarter last year. In particular, retail spending on gardening categories has been in steep decline, resulting in a loss of almost 20 percent compared to the quarter in the previous year.
We are happy to report that the Fashion Market is back on track after 3 quarters, with a growth in value of +1.2% compared to the same 9 months last year.
When it comes to the factors that make up ‘the good life’, the top three most popular items selected by people internationally are good health, financial security and leisure time. These are followed by a happy marriage, travel for leisure, a home you own, and control over one’s life.
In a press release published on 20th of November, the European Institutions report an agreement has been reached to set new rules which will end unjustified Geoblocking for consumers buying products or services online in the European Union.
E-commerce in Belgium continues to grow: in the first half of 2017 too we saw an increase in the number of online purchases as well as the amount spent online. Due to, among others, the arrival of Amazon Prime in Belgium we anticipate that the importance of online purchases will only increase. In 2016, Belgian consumers spent as much as 9 billion euros online: will emerging trends such as Black Friday and Cyber Monday help us to reach the €10 billion mark?
A GfK research project on the drivers of modern Belgian consumers.
GfK and ICF joined forces to provide EFSA (European Food Safety Authority) with consumer insights on antimicrobial resistance (AMR). The goal of this study was to tackle the risks posed by the use of antibiotics and antimicrobial resistance in animal populations, and their links to human health.
Nearly half of consumers report that “low sugar or sugar-free” and “free from GMO ingredients” are very or extremely important factors when deciding which food or beverage product to eat or drink. These factors top the list, just ahead of factors such as low-salt, organic, low fat, or fortified with vitamins or minerals.
There is no denying that the smartphone has arrived and is here to stay. The small screen has taken on a central place in society as well as in our daily lives. As such, in Belgium, we spent no less than 270 million euros on online purchases involving a smartphone in the first six months of 2017.
When it comes to the activities that people do regularly to maintain their physical health, it is no surprise that close to two thirds of the online population across 17 countries include getting enough sleep, eating healthy nutritious food, and exercising. What is more surprising is that nearly equal numbers (62 percent) now include “spending time with family, friends or pets” as something they “do regularly to maintain their physical health”. This is up from 56 percent in 2014.
As announced, ABTO, the Belgian Tour Operation Association, will bring strong innovation to its market research as part of their brand new strategic plan.