As the year progressed, it became clear that 2017 was going to be a challenging year for the Belgian Home Improvement market. Figures show that the sector’s half-yearly performance was amongst the worst of the last four years.
Compared to a very positive October last year, the Fashion market was not able to equal these figures this year. Therefore, October is, unfortunately, responsible for a decline in value of -1% for 2017. Compared to last year, the weather in October 2017 was much better, which may have had an impact when shopping for autumn and winter collection.
In 2017 e-commerce once again broke a number of online records in Belgium – yet we still see that more than 90% of all purchases of physical products are made offline. Traditional retail stores therefore continue to play an important role for Belgian consumers. However, we have noticed that these traditional retailers are losing touch with the so-called Leading Edge Consumers, for whom the benefits of online shopping are often more important. This group of consumers displays typical shopping behaviour that will be adopted in future by the average consumer. The Belgian retail sector can prepare for that future by focusing on the benefits of offline shopping, on integrating those online benefits into traditional stores, and on effective pricing strategies
Google, GfK Belgium, De Persgroep Publishing* and Mediahuis Connect make a positive start to the new year to examine the effect of premium news sites on advertising. To enable advertisers who use programmatic buying to distinguish between premium content and non-premium content websites, GfK Belgium, De Persgroep Publishing and Mediahuis Connect join forces to tackle a new research project. The project was also supported with financial input from Google's ‘DNI innovation fund’ in late 2017.
Already 7,35 billion euros spent online in 2017
For a few years now, Black Friday is becoming more and more popular in Belgium. Originally it’s a big event in the United States, always the day after Thanksgiving and the day to start your Christmas shopping. During this Friday, retailers take the opportunity to present many promotions, giving big discounts to boost their sales.
Hello and welcome to this quarter’s Retail Report. Are you eager to know more about the evolutions of the non-food market in this third quarter of 2017? Then you’ve come to the right place.
The third quarter of 2017 shows green figures by noting a 1.2% growth in non-food sales compared to the same period last year. On a year-to-date basis, this results in an almost flat result of +0.5% compared to the first three quarters in 2016.
After a heavy second quarter, the CE market is stabilizing and grows 0.5% in value, the volume on the contrary decreases with 2%.
During the third quarter of 2017 the IT and Office Equipment market increased in value by almost 8%, for a total value of close to 497 Mio €. The best quarter of this year. For the first 9 months of 2017 the increase was +2% for a total value of just over 1.435 Mio €.
A while ago we predicted the saturation of the Smartphone market, however for Q3 the numbers are much worse than expected, we are talking about a decline of -9% in value and -13% in units. Is this really happening? Is the smartphone market really declining so fast?
The July sales were again very prolific for the domestic appliance industry. The Sales months continue to gain in importance since online retail is also lurking. In general, a modest growth in units was completely offset by declining average prices in almost all product groups.