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  • Consumer Electronics: Black Friday, the driver of Q4!
    • 02/26/18
    • Point of Sales Tracking
    • Belgium
    • English

    Consumer Electronics: Black Friday, the driver of Q4!

    Results in the red for the CE sector. Over the whole of 2017, value declines by -4%, driven by an even bigger loss in volume.

  • IT & Office: Positive year for IT & Office
    • 02/26/18
    • Point of Sales Tracking
    • Belgium
    • English

    IT & Office: Positive year for IT & Office

    During the fourth quarter of 2017, the IT and Office Equipment market increased in value by almost +2%, for a total value of close to €558m. For the entire year of 2017, the increase was also +2%, for a total value of just over €1,995,000m.

  • Telecom: Clear stagnation in the Telecom business
    • 02/26/18
    • Point of Sales Tracking
    • Belgium
    • English

    Telecom: Clear stagnation in the Telecom business

    The Telecom Business ends the year on a barely positive note with a value growth of 1.66% and in volume nearly a break-even (-0.41%).

  • Major Domestic Appliances: White goods industry in healthy shape
    • 02/26/18
    • Point of Sales Tracking
    • Belgium
    • English

    Major Domestic Appliances: White goods industry in healthy shape

    With the full year analysis, come the Q4 results. Let’s look back. During the last quarter, sales volumes traditionally shrink month by month. This has everything to do with the typical end-of-year shopping for gifts. After all, who wants a cooker hood for Christmas? Moreover, anticipation grows when approaching the biggest sales period of the year: January Sales. However, at the end of November, we saw a peak in sales. The Black Friday phenomenon is starting to make inroads in the white goods market.

  • Media & Entertainment: In Q4, the Belgian Home Entertainment spending is up again
    • 02/26/18
    • Point of Sales Tracking
    • Belgium
    • English

    Media & Entertainment: In Q4, the Belgian Home Entertainment spending is up again

    Driven by surging gaming revenues, home entertainment spending (including music streaming and downloading), rose 2.7% in the last quarter of 2017.  

  • Small Domestic Appliances: Negative end of year for SDA
    • 02/26/18
    • Point of Sales Tracking
    • Belgium
    • English

    Small Domestic Appliances: Negative end of year for SDA

    Small Domestic Appliances posted a volume decline of -2% in the 4th quarter of 2017. With a current value growth of +4% to about €14m at the end of 2017, Shavers was the best performing category in Small Domestic Appliances.

  • Books: 2017 - The year of the modest bestseller
    • 02/26/18
    • Point of Sales Tracking
    • Belgium
    • English

    Books: 2017 - The year of the modest bestseller

    After an increase of 0.3% in the first semester, revenues in the second - in which for the first time the price of every new book released in Flanders was subject to a regulated book price - declined by 2.7%.

  • Belgian Home Improvement sector suffers big half-yearly decline
    • 02/26/18
    • Point of Sales Tracking
    • Belgium
    • English

    Belgian Home Improvement sector suffers big half-yearly decline

    As the year progressed, it became clear that 2017 was going to be a challenging year for the Belgian Home Improvement market. Figures show that the sector’s half-yearly performance was amongst the worst of the last four years.

  • Fashion: Negative October brings the Fashion figures of 2017 to -1%
    • 02/26/18
    • Fashion and Lifestyle
    • Point of Sales Tracking
    • Belgium
    • English

    Fashion: Negative October brings the Fashion figures of 2017 to -1%

    Compared to a very positive October last year, the Fashion market was not able to equal these figures this year. Therefore, October is, unfortunately, responsible for a decline in value of -1% for 2017. Compared to last year, the weather in October 2017 was much better, which may have had an impact when shopping for autumn and winter collection.

  • Phygital is the way to go for the retailer of the future
    • 02/08/18
    • Shopper
    • Belgium
    • English

    Phygital is the way to go for the retailer of the future

    In 2017 e-commerce once again broke a number of online records in Belgium – yet we still see that more than 90% of all purchases of physical products are made offline. Traditional retail stores therefore continue to play an important role for Belgian consumers. However, we have noticed that these traditional retailers are losing touch with the so-called Leading Edge Consumers, for whom the benefits of online shopping are often more important. This group of consumers displays typical shopping behaviour that will be adopted in future by the average consumer. The Belgian retail sector can prepare for that future by focusing on the benefits of offline shopping, on integrating those online benefits into traditional stores, and on effective pricing strategies 

  • GfK Belgium, Google, De Persgroep and Mediahuis join forces!
    • 01/23/18
    • Media and Entertainment
    • Belgium
    • English

    GfK Belgium, Google, De Persgroep and Mediahuis join forces!

    Google, GfK Belgium, De Persgroep Publishing* and Mediahuis Connect make a positive start to the new year to examine the effect of premium news sites on advertising. To enable advertisers who use programmatic buying to distinguish between premium content and non-premium content websites, GfK Belgium, De Persgroep Publishing and Mediahuis Connect join forces to tackle a new research project. The project was also supported with financial input from Google's ‘DNI innovation fund’ in late 2017.

  • E-commerce in Belgium – Q3 2017
    • 12/14/17
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium – Q3 2017

    Already 7,35 billion euros spent online in 2017