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  • Why are big advertisers still getting this wrong?
    • 07/20/18
    • Retail
    • Technology
    • FMCG
    • Belgium
    • English

    Why are big advertisers still getting this wrong?

    Read the findings of our recent test on some ads that were airing in the UK during the World Cup, all from the same product category (consumer electronics). 

  • Consumer sentiment in Europe improves slightly, but Belgium shows some decline
    • 07/19/18
    • Belgium
    • English

    Consumer sentiment in Europe improves slightly, but Belgium shows some decline

    Belgium: Economic and income expectations experience significant losses, in the GfK Consumer Climate Europe Study for the second quarter of 2018

  • Score with the millennials!
    • 07/12/18
    • Consumer Panels
    • Belgium
    • English

    Score with the millennials!

    Big sporting event offers brands an opportunity to connect with different consumer groups. For millennials, in particular, the World Cup offers a perfect fit with their socially-orientated mindset. Find out how to understand The Red Devils supporters and how to engage with them! 

  • 82% of Belgians want a deposit on plastic bottles and cans
    • 06/21/18
    • Belgium
    • English

    82% of Belgians want a deposit on plastic bottles and cans

    More than one voter in two (55%), says that the litter in his / her municipality plays an "important" to "very important" role in his / her choice of vote for the municipal elections in October.

  • Retail Reports Q1: Difficult start for Non-food, but seems to be fueling up for a better spring!
    • 06/12/18
    • Retail
    • Consumer Goods
    • FMCG
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q1: Difficult start for Non-food, but seems to be fueling up for a better spring!

    At the end of 2017, the Belgian non-food market declined, slightly pulling down the overall yearly results. Our hopes that 2018 would start with a bang have not fully been met, however some areas (i.e. Telecom) increased their value tremendously.

  • Consumer sentiment in Europe stayed cautiously optimistic for Q1
    • 04/19/18
    • Trends and Forecasting
    • Belgium
    • English

    Consumer sentiment in Europe stayed cautiously optimistic for Q1

    In the first quarter of 2018, consumer sentiment in Europe remained at a relatively stable level, despite slight declines after the overall upward trend seen throughout 2017. At the end of the quarter, the GfK Consumer Climate for the 28 EU stood at 20.6 points, compared to 21.1 points in December – but is still higher than at the same time last year. For 2018, GfK predicts an increase in private household consumer spending in the European Union, from 1.5 to 2 percent in real terms.

  • R.S.C. Anderlecht checks impact on consumers and fans with GfK Belgium
    • 04/10/18
    • Media and Entertainment
    • Belgium
    • English

    R.S.C. Anderlecht checks impact on consumers and fans with GfK Belgium

    RSCA and GfK Belgium researched the impact that Belgian’s most successful football team can have on consumers and football fans.

  • GDPR: 4 practical steps all Researchers need to do now
    • 04/04/18
    • Belgium
    • English

    GDPR: 4 practical steps all Researchers need to do now

    One of the big questions our clients are asking us is, “Does General Data Protection Regulation (GDPR) apply to me, and what specific actions do I need to take to be compliant with my research?”

  • Belgian ecommerce hits new milestone of € 10 billion turnover in 2017
    • 03/22/18
    • Retail
    • Shopper
    • Belgium
    • English

    Belgian ecommerce hits new milestone of € 10 billion turnover in 2017

    In 2017, 8.4 million Belgian consumers shopped online at least once, representing 87 million purchases and spending € 10.05 billion. 

  • Retail in general: Q4 brings down annual results
    • 02/26/18
    • Point of Sales Tracking
    • Belgium
    • English

    Retail in general: Q4 brings down annual results

    During the final quarter of the year, full year results did not manage to go in the black. On the contrary, the non-food sales saw a decline of -2.8% in Q4, compared to the same period last year. This affects the results for the whole of the year, shrinking the value ever so slightly by 0.4%, compared to 2016.

  • Consumer Electronics: Black Friday, the driver of Q4!
    • 02/26/18
    • Point of Sales Tracking
    • Belgium
    • English

    Consumer Electronics: Black Friday, the driver of Q4!

    Results in the red for the CE sector. Over the whole of 2017, value declines by -4%, driven by an even bigger loss in volume.

  • IT & Office: Positive year for IT & Office
    • 02/26/18
    • Point of Sales Tracking
    • Belgium
    • English

    IT & Office: Positive year for IT & Office

    During the fourth quarter of 2017, the IT and Office Equipment market increased in value by almost +2%, for a total value of close to €558m. For the entire year of 2017, the increase was also +2%, for a total value of just over €1,995,000m.