74 percent of Belgians watched their national team play in the World Cup qualifying rounds summary. With 46 percent snacking during the games, this shows the retail potential generated around big games.
Read the findings of our recent test on some ads that were airing in the UK during the World Cup, all from the same product category (consumer electronics).
Belgium: Economic and income expectations experience significant losses, in the GfK Consumer Climate Europe Study for the second quarter of 2018
Big sporting event offers brands an opportunity to connect with different consumer groups. For millennials, in particular, the World Cup offers a perfect fit with their socially-orientated mindset. Find out how to understand The Red Devils supporters and how to engage with them!
More than one voter in two (55%), says that the litter in his / her municipality plays an "important" to "very important" role in his / her choice of vote for the municipal elections in October.
At the end of 2017, the Belgian non-food market declined, slightly pulling down the overall yearly results. Our hopes that 2018 would start with a bang have not fully been met, however some areas (i.e. Telecom) increased their value tremendously.
In the first quarter of 2018, consumer sentiment in Europe remained at a relatively stable level, despite slight declines after the overall upward trend seen throughout 2017. At the end of the quarter, the GfK Consumer Climate for the 28 EU stood at 20.6 points, compared to 21.1 points in December – but is still higher than at the same time last year. For 2018, GfK predicts an increase in private household consumer spending in the European Union, from 1.5 to 2 percent in real terms.
RSCA and GfK Belgium researched the impact that Belgian’s most successful football team can have on consumers and football fans.
One of the big questions our clients are asking us is, “Does General Data Protection Regulation (GDPR) apply to me, and what specific actions do I need to take to be compliant with my research?”
In 2017, 8.4 million Belgian consumers shopped online at least once, representing 87 million purchases and spending € 10.05 billion.
During the final quarter of the year, full year results did not manage to go in the black. On the contrary, the non-food sales saw a decline of -2.8% in Q4, compared to the same period last year. This affects the results for the whole of the year, shrinking the value ever so slightly by 0.4%, compared to 2016.
Results in the red for the CE sector. Over the whole of 2017, value declines by -4%, driven by an even bigger loss in volume.