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  • Dixons Carphone and GfK agree information partnership
    • 09/20/18
    • Home Appliances
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Belgium
    • English

    Dixons Carphone and GfK agree information partnership

    Dixons Carphone and GfK have today announced the signing of a partnership to share physical and online sales information

  • Belgian holidays: relaxation and culture in vogue
    • 09/03/18
    • Travel and Hospitality
    • Trends and Forecasting
    • Belgium
    • English

    Belgian holidays: relaxation and culture in vogue

    What does the Belgian do on vacation? The latest ABTO Travel Trends Report shows that the heat wave pushed Belgian holidaymakers more towards beaches and water parks - but there was also a return of cultural activities: no less than 77% of Belgians on vacation plan at least one cultural activity.

  • Retail Reports Q2: Non Food growing slowly but steadily
    • 08/16/18
    • Retail
    • Consumer Goods
    • FMCG
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q2: Non Food growing slowly but steadily

    Halfway through 2018, the Belgian non-food market seems to have stabilized in areas, although half of the product categories covered by our panels are in good shape and the other half are struggling.

  • TV sales and the World Cup in Belgium
    • 08/13/18
    • Technology
    • Belgium
    • English

    TV sales and the World Cup in Belgium

    The World Cup 2018 drove the purchase of almost 25,000 extra TV sets in Belgium. That is up from 44,000 TVs sold in 2017 during week 20 to week 25, to 68,800 TVs sold in 2018 over the same period. Find out more!

  • How much do major sport events influence in-home FMCG consumption?
    • 08/08/18
    • Technology
    • FMCG
    • Belgium
    • English

    How much do major sport events influence in-home FMCG consumption?

    Bars and public places attracted a big crowd during the World Cup, but watching at home remains the most popular choice amongst Belgians – directly affecting their purchase behaviour on multiple fast moving categories.

  • GfK appoints Warren Saunders as new General Manager for Northern Europe
    • 08/06/18
    • Belgium
    • English

    GfK appoints Warren Saunders as new General Manager for Northern Europe

    As of September 24, 2018, Saunders will take on responsibility for GfK’s business activities in this region and will report directly to GfK Chief Customer Officer, Christian Erlandson. 

  • 3 out of 4 Belgians watched Red Devils play in World Cup, with chips the most popular snack
    • 07/31/18
    • Belgium
    • English

    3 out of 4 Belgians watched Red Devils play in World Cup, with chips the most popular snack

    74 percent of Belgians watched their national team play in the World Cup qualifying rounds summary. With 46 percent snacking during the games, this shows the retail potential generated around big games.

  • Why are big advertisers still getting this wrong?
    • 07/20/18
    • Retail
    • Technology
    • FMCG
    • Belgium
    • English

    Why are big advertisers still getting this wrong?

    Read the findings of our recent test on some ads that were airing in the UK during the World Cup, all from the same product category (consumer electronics). 

  • Consumer sentiment in Europe improves slightly, but Belgium shows some decline
    • 07/19/18
    • Belgium
    • English

    Consumer sentiment in Europe improves slightly, but Belgium shows some decline

    Belgium: Economic and income expectations experience significant losses, in the GfK Consumer Climate Europe Study for the second quarter of 2018

  • Score with the millennials!
    • 07/12/18
    • Consumer Panels
    • Belgium
    • English

    Score with the millennials!

    Big sporting event offers brands an opportunity to connect with different consumer groups. For millennials, in particular, the World Cup offers a perfect fit with their socially-orientated mindset. Find out how to understand The Red Devils supporters and how to engage with them! 

  • 82% of Belgians want a deposit on plastic bottles and cans
    • 06/21/18
    • Belgium
    • English

    82% of Belgians want a deposit on plastic bottles and cans

    More than one voter in two (55%), says that the litter in his / her municipality plays an "important" to "very important" role in his / her choice of vote for the municipal elections in October.

  • Retail Reports Q1: Difficult start for Non-food, but seems to be fueling up for a better spring!
    • 06/12/18
    • Retail
    • Consumer Goods
    • FMCG
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q1: Difficult start for Non-food, but seems to be fueling up for a better spring!

    At the end of 2017, the Belgian non-food market declined, slightly pulling down the overall yearly results. Our hopes that 2018 would start with a bang have not fully been met, however some areas (i.e. Telecom) increased their value tremendously.