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  • Plastic waste avoidance - "Who cares? Who does?"
    • 08/30/19
    • Shopper
    • Belgium
    • English

    Plastic waste avoidance - "Who cares? Who does?"

    Find out how buyers are willing to change their buying behavior and what brands should do.

    Recording and presentation of the webinar is now available!

  • Retail Reports Q2 2019: The Belgian non-food market stabilizes
    • 08/29/19
    • Fashion and Lifestyle
    • Home Appliances
    • Retail
    • Consumer Goods
    • Home and Living
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q2 2019: The Belgian non-food market stabilizes

    Halfway through 2019, the Belgian non-food market stabilizes. After a good start (Q1 booked a value growth of 2%), Q2 ends up at +0, 03%.

  • GfK Webinar: Make the most out of your marketing budget!  Quantify your media impact based on sell-out data.
    • 08/26/19
    • Technology
    • Marketing Effectiveness
    • Belgium
    • English

    GfK Webinar: Make the most out of your marketing budget! Quantify your media impact based on sell-out data.

    Quantify your media impact based on ROI with the help of GfK. This is important, as fragmentation of media consumption means, the right consumers are much harder to reach.

  • How to maximize product revenue
    • 08/08/19
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Belgium
    • English

    How to maximize product revenue

    Weekly sales data is an essential part of your competitive intelligence. Read our four routes to sales success in our latest white paper. 

  • Retail Reports Q1 2019: Belgium non food market shows positive results in first quarter of the year
    • 05/23/19
    • Fashion and Lifestyle
    • Home Appliances
    • Retail
    • Consumer Goods
    • Home and Living
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q1 2019: Belgium non food market shows positive results in first quarter of the year

    Already five years in a row the non-food market is showing positive results during the first quarter of the year. This year started well with a growth of +2% during the first three months compared to the same period of last year.

  • Total media measurement and beyond
    • 05/16/19
    • Media and Entertainment
    • Media Measurement
    • Belgium
    • English

    Total media measurement and beyond

    What is the future for total media measurement in a complex, fragmented market?
    GfK held a roundtable discussion with leaders from across the media industry to debate this pressing issue. 

  • Richard Boyko joins GfK to lead consumer insights and marketing effectiveness in Belgium
    • 03/22/19
    • Consumer Insights
    • Marketing Effectiveness
    • Belgium
    • English

    Richard Boyko joins GfK to lead consumer insights and marketing effectiveness in Belgium

    Richard Boyko has joined GfK as their Country Lead for Consumer Insights and Marketing Effectiveness in Belgium. Boyko combines expertise in mathematics and statistics with a proven track record in market research, both at client and agency side, having worked at Procter & Gamble for 20 years and Ipsos for five years.

  • GfK and Media-Saturn launch Key Account Data service for technical goods manufacturers
    • 03/14/19
    • Press
    • Belgium
    • English

    GfK and Media-Saturn launch Key Account Data service for technical goods manufacturers

    GfK Point-of-Sales information at account level for MediaMarkt and Saturn will now be available to technical goods manufacturers following the signing of an agreement between MediaMarktSaturn and GfK. 

  • Retail Reports Q4 2018: Belgium non - food market shows positive results overall
    • 03/14/19
    • Fashion and Lifestyle
    • Home Appliances
    • Retail
    • Consumer Goods
    • Home and Living
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q4 2018: Belgium non - food market shows positive results overall

    The Belgian non-food market overall showed positive results in Q4 last year, breaking with the negative growth of Q3. However, about half of the product categories covered by our panels are struggling, while the other half are in better shape. 

  • Retail Reports Q4 2018: Belgium non - food market shows positive results overall
    • 03/14/19
    • Fashion and Lifestyle
    • Home Appliances
    • Retail
    • Consumer Goods
    • Home and Living
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q4 2018: Belgium non - food market shows positive results overall

    The Belgian non-food market overall showed positive results in Q4 last year, breaking with the negative growth of Q3. However, about half of the product categories covered by our panels are struggling, while the other half are in better shape. 

  • MWC 2019 – the key take outs
    • 03/11/19
    • Technology
    • Belgium
    • English

    MWC 2019 – the key take outs

    Last week - hot out of Mobile World Congress - our director of tech research, Imran Choudhary, posted the key take-outs of the latest and greatest devices and trends that we can look forward to in 2019. Click to read all the highlights!

  • How online shopping is shaping customer loyalty
    • 01/02/19
    • Retail
    • Belgium
    • English

    How online shopping is shaping customer loyalty

    With an abundance of information sources now at the fingertips of anyone with a phone or computer, consumers experience no difficulty making planned, informed purchases. This wealth of knowledge has important implications for consumer behavior.