With additional external factors like inflation and Brexit, will this impact consumer confidence further and what will retailers need to do to reduce the impact to them?7
This years' Back-To-School (BTS) extravaganza has perhaps not been quite so extravagant, according to our snapshot look at the Writing category in our Weekly tracker - but it is showing growth. Find out the latest insights of this years #BTS sales in our latest blog.
We would like to invite you to our OB-Session where you will discover key tactics and insights into how to create meaningful consumer experiences that engage and excite your clients in today's omnichannel world.
GfK has launched its Consumer Journey module of the Consumer Insights Engine, the first solution to provide a true market view of the online and offline consumer purchase journey for the technology and consumer durables industries.
Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?”
Dixons Carphone and GfK have today announced the signing of a partnership to share physical and online sales information
What does the Belgian do on vacation? The latest ABTO Travel Trends Report shows that the heat wave pushed Belgian holidaymakers more towards beaches and water parks - but there was also a return of cultural activities: no less than 77% of Belgians on vacation plan at least one cultural activity.
Halfway through 2018, the Belgian non-food market seems to have stabilized in areas, although half of the product categories covered by our panels are in good shape and the other half are struggling.
The World Cup 2018 drove the purchase of almost 25,000 extra TV sets in Belgium. That is up from 44,000 TVs sold in 2017 during week 20 to week 25, to 68,800 TVs sold in 2018 over the same period. Find out more!
Bars and public places attracted a big crowd during the World Cup, but watching at home remains the most popular choice amongst Belgians – directly affecting their purchase behaviour on multiple fast moving categories.
As of September 24, 2018, Saunders will take on responsibility for GfK’s business activities in this region and will report directly to GfK Chief Customer Officer, Christian Erlandson.
74 percent of Belgians watched their national team play in the World Cup qualifying rounds summary. With 46 percent snacking during the games, this shows the retail potential generated around big games.