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  • Beyond Point of Sale Data: Which consumer needs trigger the start of the purchase cycle?
    • 11/07/18
    • Point of Sales Analytics
    • Belgium
    • English

    Beyond Point of Sale Data: Which consumer needs trigger the start of the purchase cycle?

    Key insight: UK consumers replace tech products long before they’re broken or obsolete. Click to read our latest consumer insights blog!

  • What do Black Fridays of the past tell us about the present?
    • 11/02/18
    • Retail
    • Trends and Forecasting
    • Belgium
    • English

    What do Black Fridays of the past tell us about the present?

    Read about the rise of Black Friday, and how this event affects sales in the rest of the quarter. Our Head of Retail, Michael McLaughlin, will tell you more in his new article.

  • Consumer confidence – does it impact pricing of products?
    • 11/01/18
    • Home Appliances
    • Retail
    • Technology
    • Online Pricing Intelligence
    • Belgium
    • English

    Consumer confidence – does it impact pricing of products?

    With additional external factors like inflation and Brexit, will this impact consumer confidence further and what will retailers need to do to reduce the impact to them?7

  • Back-To-School – revenue growth, despite delayed sales
    • 10/12/18
    • Retail
    • Consumer Goods
    • Point of Sales Tracking
    • Belgium
    • English

    Back-To-School – revenue growth, despite delayed sales

    This years' Back-To-School (BTS) extravaganza has perhaps not been quite so extravagant, according to our snapshot look at the Writing category in our Weekly tracker - but it is showing growth. Find out the latest insights of this years #BTS sales in our latest blog.

  • Join our OB-Session "How to go phygital"
    • 09/26/18
    • Retail
    • Technology
    • Belgium
    • English

    11/13/18
    Join our OB-Session "How to go phygital"

    We would like to invite you to our OB-Session where you will discover key tactics and insights into how to create meaningful consumer experiences that engage and excite your clients in today's omnichannel world.

  • Go beyond point of sales data: Get inside the mind of consumers
    • 09/25/18
    • Press
    • Belgium
    • English

    Go beyond point of sales data: Get inside the mind of consumers

    GfK has launched its Consumer Journey module of the Consumer Insights Engine, the first solution to provide a true market view of the online and offline consumer purchase journey for the technology and consumer durables industries.

  • GfK Retail Seminar October 2018
    • 09/20/18
    • Retail
    • FMCG
    • Shopper
    • Belgium
    • English

    10/09/18
    GfK Retail Seminar October 2018

    Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?”

  • Dixons Carphone and GfK agree information partnership
    • 09/20/18
    • Home Appliances
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Belgium
    • English

    Dixons Carphone and GfK agree information partnership

    Dixons Carphone and GfK have today announced the signing of a partnership to share physical and online sales information

  • Belgian holidays: relaxation and culture in vogue
    • 09/03/18
    • Travel and Hospitality
    • Trends and Forecasting
    • Belgium
    • English

    Belgian holidays: relaxation and culture in vogue

    What does the Belgian do on vacation? The latest ABTO Travel Trends Report shows that the heat wave pushed Belgian holidaymakers more towards beaches and water parks - but there was also a return of cultural activities: no less than 77% of Belgians on vacation plan at least one cultural activity.

  • Retail Reports Q2: Non Food growing slowly but steadily
    • 08/16/18
    • Retail
    • Consumer Goods
    • FMCG
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q2: Non Food growing slowly but steadily

    Halfway through 2018, the Belgian non-food market seems to have stabilized in areas, although half of the product categories covered by our panels are in good shape and the other half are struggling.

  • TV sales and the World Cup in Belgium
    • 08/13/18
    • Technology
    • Belgium
    • English

    TV sales and the World Cup in Belgium

    The World Cup 2018 drove the purchase of almost 25,000 extra TV sets in Belgium. That is up from 44,000 TVs sold in 2017 during week 20 to week 25, to 68,800 TVs sold in 2018 over the same period. Find out more!

  • How much do major sport events influence in-home FMCG consumption?
    • 08/08/18
    • Technology
    • FMCG
    • Belgium
    • English

    How much do major sport events influence in-home FMCG consumption?

    Bars and public places attracted a big crowd during the World Cup, but watching at home remains the most popular choice amongst Belgians – directly affecting their purchase behaviour on multiple fast moving categories.