With an abundance of information sources now at the fingertips of anyone with a phone or computer, consumers experience no difficulty making planned, informed purchases. This wealth of knowledge has important implications for consumer behavior.
The Belgian non-food market showed a minor decline in Q3. Continuing on the trend seen in Q2, about half of the non-food categories are struggling, while the other half show good growth.
Black Friday sales in Belgium increased by 31,5% in value and 21,7 % in units this year, compared to Black Friday 2017. The best performing category was IT, with a market share of 29,3%. Online sales increased 48,4% and traditional sales increased 26,9%.
New level of digital insights to improve in-store performance
To maximize their performance in today’s competitive retail landscape, brands need a single, accurate view of the market with instant insight into consumer purchase behavior. Read the full blog to see the key insights from our expert!
Key insight: UK consumers replace tech products long before they’re broken or obsolete. Click to read our latest consumer insights blog!
Read about the rise of Black Friday, and how this event affects sales in the rest of the quarter. Our Head of Retail, Michael McLaughlin, will tell you more in his new article.
With additional external factors like inflation and Brexit, will this impact consumer confidence further and what will retailers need to do to reduce the impact to them?7
This years' Back-To-School (BTS) extravaganza has perhaps not been quite so extravagant, according to our snapshot look at the Writing category in our Weekly tracker - but it is showing growth. Find out the latest insights of this years #BTS sales in our latest blog.
We would like to invite you to our OB-Session where you will discover key tactics and insights into how to create meaningful consumer experiences that engage and excite your clients in today's omnichannel world.
GfK has launched its Consumer Journey module of the Consumer Insights Engine, the first solution to provide a true market view of the online and offline consumer purchase journey for the technology and consumer durables industries.
Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?”