Our latest point of sales data shows that today's gardeners are more and more connected with their garden.
Check out our new infographic for latest gardening trends and market developments.
Latest GfK-results of the gardening market for the first half of 2016.
Binge-watching is defined as watching three or more episodes of a TV show in one day. 56% of Belgian consumers admit to binge-watching on a monthly basis, while 1 in 3 admits to doing this even weekly.
Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?” Before diving into that we also present you the latest trends in FMCG and Retail.
Half a year has gone again, so let’s take a look at the DIY superstores’ performances. All 6 months considered jointly, we couldn`t have had a more stable turnover. No growth, no decline, but that is where the good news ends.
While we were still hoping that the Belgian Fashion market would recover in the second quarter of 2016, as it equally did during the same period last year, we now see that 2016 only brought negative growth numbers.
With CD and DVD sales in secular decline, offset by the digital revolution, printed books are emerging as the mainstay of all physical media. (Ideally need the original sentence in Dutch to give this sentence a translation that makes sense, cos this one doesn’t).
In Q2 the Home Entertainment market in Belgium declines by 1.1%, as Video on Demand and Streaming fail to compensate for the loss made in Gaming.
The second quarter of 2016 is more positive compared to the start of 2016. We saw a nice growth of 8% compared to the same period last year.
There is still no trace of a weakening Belgian white goods market. On the contrary, volumes in Q2 rose even stronger than during past quarters. Hence, Belgium is in line with the general European upward trend.
During the first 6 months of 2016 a clear trend becomes visible: less mobile handsets are sold but consumers choose more expensive and better equipped devices. The fact that the Belgian operators offer attractive subsidy models is definitely one of the main reasons for this trend.
During the second quarter of 2016 the IT and Office Equipment market decreased in value by only -0.5%, to reach a closing value of €460m.