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  • Consumer Electronics: Struggling business
    • 11/24/16
    • Point of Sales Tracking
    • Belgium
    • English

    Consumer Electronics: Struggling business

    After a successful 2nd quarter, thanks to the European Championships Football 2016 in France, the Consumer Electronics business struggles in Q3/2016: a value decrease of more than 10% compared to the 3rd quarter of 2015!

  • Retail in general: Belgian non-food market keeps on declining
    • 11/24/16
    • Point of Sales Tracking
    • Belgium
    • English

    Retail in general: Belgian non-food market keeps on declining

    We noticed a significant decline in non-food sales during the third quarter of 2016: an overall decline in sales value of -3.1% in the third quarter, compared to the same period last year. The comparison is based on the sum of all non-food markets measured by GfK POS Measurement.

  • Retail Reports Q3 2016
    • 11/24/16
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q3 2016

    Welcome to our Retail Reports of the third quarter of 2016! Are you looking for the latest trends in the non-food market?

  • GfK Belgium appointed as jury member European Sponsorship Awards
    • 11/21/16
    • Media and Entertainment
    • Belgium
    • English

    GfK Belgium appointed as jury member European Sponsorship Awards

    GfK Belgium was appointed by the European Sponsorship Association (ESA) to be in the jury of the ESA Excellence Awards, celebrating the best sponsorships across Europe.

  • Which Belgian athletes suit your brand best?
    • 11/16/16
    • Media and Entertainment
    • Belgium
    • English

    Which Belgian athletes suit your brand best?

    With our unique sports market research & analysis support, A New Agency World developed the first Belgian Athletes Marketability Index!  Find out which Belgian athletes are most marketable in 2016 and which athletes suit your company or brand best.

  • Eyesight and memory loss are leading concerns around aging
    • 10/28/16
    • Belgium
    • English

    Eyesight and memory loss are leading concerns around aging

    Internationally, the top five physical conditions that people worry most about having, either now or as they age, are eyesight getting poorer, not being as mentally alert, lacking energy, having trouble taking care of themselves physically, and being unable to walk or drive.

  • GfK Consumer Climate Europe: Uncertainty impacts consumer sentiment
    • 10/14/16
    • Social and Strategic Research
    • Belgium
    • English

    GfK Consumer Climate Europe: Uncertainty impacts consumer sentiment

    The top transnational issue in the third quarter, especially at the beginning, was the British people's decision to leave the EU. It was otherwise mainly country-specific themes that dominated discussions in the individual European countries. The economic and income expectations and propensity to buy indicators have not developed uniformly across Europe. Overall, the consumer climate for the EU28 fell from 13.1 points to 12.3 points from June to September 2016.

  • OB-Session "Successful RE-Innovation"
    • 10/11/16
    • Market Opportunities and Innovation
    • Belgium
    • English

    08/11/16
    OB-Session "Successful RE-Innovation"

    Every day, you want to attract, convert and maintain as many consumers as possible. Sometimes your current services and products do the job but you wonder how can they be further optimized as to stay competitive in the near and long future.

    Or maybe you feel that you are not always triggering the right buttons among your customers, prospects and are you looking for some inspiration, guidelines, alternative routes, new product launches to reinforce your market position.  

    We, at GfK, believe that only those products, services that really bring added value to consumers’ life will grow your brand. So profound knowledge of the additional benefits that your products/services deliver in the market is the starting point.

  • A third of people track their health or fitness. Who are they and why are they doing it?
    • 10/04/16
    • Technology
    • Belgium
    • English

    A third of people track their health or fitness. Who are they and why are they doing it?

    A recent, international GfK survey, conducted online in 16 countries, shows one in three people (33 percent) currently monitor or track their health or fitness via an online or mobile application, or via a fitness band, clip, or smartwatch.

  • E-commerce in Belgium - Q2 2016
    • 09/14/16
    • Shopper
    • Belgium
    • English

    E-commerce in Belgium - Q2 2016

    Online shopping goes trough the roof: 10 percent more spendings online.

    Online shopping continues to grow! Belgians spent 2.2 billion euro in the second quarter of 2016. The category that grew the most was food, with a growth of 175 percent versus the second quarter in 2015. The online spending of this category might still be quite limited with 65 million euro in Q2 2016, but there was a growth of 41 million euro when comparing to the same period last year.

  • Virtual Reality
    • 09/06/16
    • Media and Entertainment
    • Technology
    • Point of Sales Tracking
    • Trends and Forecasting
    • Belgium
    • English

    Virtual Reality

    Our new infographic on Virtual Reality updates you on the current state of consumer interest for this new technology: find out how sales of headmounts and action cams, consumer's buying intention and the applications of Virtual Reality are developing.

  • Gardening goes smart and organic
    • 09/06/16
    • Retail
    • Consumer Goods
    • Home and Living
    • Point of Sales Tracking
    • Belgium
    • English

    Gardening goes smart and organic

    Our latest point of sales data shows that today's gardeners are more and more connected with their garden.
    Check out our new infographic for latest gardening trends and market developments.

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