After a stable first semester, GfK experts expect the smartphone market in Belgium to grow both in value and number of units sold.
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After years of decrease, Belgian's are shopping more for groceries but what are the reasons for this?
The Belgian population, as in most Western countries, is aging while households get smaller. One of the consequences is a negative impact on food consumption.
The five traditional electronic panels (Consumer Electronics & Photo, Telecom, IT & Office, SDA, and MDA) end up at a modest +1% value increase, continuing the overall stable figures seen since the beginning of 2019 (+1,3%).
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Halfway through 2019, the Belgian non-food market stabilizes. After a good start (Q1 booked a value growth of 2%), Q2 ends up at +0, 03%.
Quantify your media impact based on ROI with the help of GfK. This is important, as fragmentation of media consumption means, the right consumers are much harder to reach.
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Already five years in a row the non-food market is showing positive results during the first quarter of the year. This year started well with a growth of +2% during the first three months compared to the same period of last year.