Because of the mandatory closure of all non- essential shops as of Wednesday March 18, there is a massive shift to online sales in week 12. This leads to almost flat sales in Electro (-0,4%) and even strong growth in Entertainment (+12%), but not in Fashion. Fashion retailers are facing losses up to two thirds of their turnover (-68%) and even their online sales are decreasing (-5%). Electro, Online has become the biggest channel for the first time ever (64% value share).
Sales declines up to -33% are hitting Belgian non-food retailers hard in week 11 (March 9-15). Stores had to close during the weekend, hurting Fashion retailers most: they lost a third of their turnover. Entertainment is also declining (-14%), except for children’s books (+6%). Electro maintains a slight growth (+4%) thanks to a massive shift to online sales (+62%).
Richard Boyko has joined GfK as their Country Lead for Consumer Insights and Marketing Effectiveness in Belgium. Boyko combines expertise in mathematics and statistics with a proven track record in market research, both at client and agency side, having worked at Procter & Gamble for 20 years and Ipsos for five years.
GfK Point-of-Sales information at account level for MediaMarkt and Saturn will now be available to technical goods manufacturers following the signing of an agreement between MediaMarktSaturn and GfK.
The Belgian non-food market overall showed positive results in Q4 last year, breaking with the negative growth of Q3. However, about half of the product categories covered by our panels are struggling, while the other half are in better shape.
New level of digital insights to improve in-store performance
GfK has launched its Consumer Journey module of the Consumer Insights Engine, the first solution to provide a true market view of the online and offline consumer purchase journey for the technology and consumer durables industries.
Dixons Carphone and GfK have today announced the signing of a partnership to share physical and online sales information
What does the Belgian do on vacation? The latest ABTO Travel Trends Report shows that the heat wave pushed Belgian holidaymakers more towards beaches and water parks - but there was also a return of cultural activities: no less than 77% of Belgians on vacation plan at least one cultural activity.
As of September 24, 2018, Saunders will take on responsibility for GfK’s business activities in this region and will report directly to GfK Chief Customer Officer, Christian Erlandson.
74 percent of Belgians watched their national team play in the World Cup qualifying rounds summary. With 46 percent snacking during the games, this shows the retail potential generated around big games.
Belgium: Economic and income expectations experience significant losses, in the GfK Consumer Climate Europe Study for the second quarter of 2018