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  • Richard Boyko joins GfK to lead consumer insights and marketing effectiveness in Belgium
    • 03/22/19
    • Consumer Insights
    • Marketing Effectiveness
    • Belgium
    • English

    Richard Boyko joins GfK to lead consumer insights and marketing effectiveness in Belgium

    Richard Boyko has joined GfK as their Country Lead for Consumer Insights and Marketing Effectiveness in Belgium. Boyko combines expertise in mathematics and statistics with a proven track record in market research, both at client and agency side, having worked at Procter & Gamble for 20 years and Ipsos for five years.

  • GfK and Media-Saturn launch Key Account Data service for technical goods manufacturers
    • 03/14/19
    • Press
    • Belgium
    • English

    GfK and Media-Saturn launch Key Account Data service for technical goods manufacturers

    GfK Point-of-Sales information at account level for MediaMarkt and Saturn will now be available to technical goods manufacturers following the signing of an agreement between MediaMarktSaturn and GfK. 

  • Retail Reports Q4 2018: Belgium non - food market shows positive results overall
    • 03/14/19
    • Fashion and Lifestyle
    • Home Appliances
    • Retail
    • Consumer Goods
    • Home and Living
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q4 2018: Belgium non - food market shows positive results overall

    The Belgian non-food market overall showed positive results in Q4 last year, breaking with the negative growth of Q3. However, about half of the product categories covered by our panels are struggling, while the other half are in better shape. 

  • Retail Reports Q4 2018: Belgium non - food market shows positive results overall
    • 03/14/19
    • Fashion and Lifestyle
    • Home Appliances
    • Retail
    • Consumer Goods
    • Home and Living
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q4 2018: Belgium non - food market shows positive results overall

    The Belgian non-food market overall showed positive results in Q4 last year, breaking with the negative growth of Q3. However, about half of the product categories covered by our panels are struggling, while the other half are in better shape. 

  • MWC 2019 – the key take outs
    • 03/11/19
    • Technology
    • Belgium
    • English

    MWC 2019 – the key take outs

    Last week - hot out of Mobile World Congress - our director of tech research, Imran Choudhary, posted the key take-outs of the latest and greatest devices and trends that we can look forward to in 2019. Click to read all the highlights!

  • How online shopping is shaping customer loyalty
    • 01/02/19
    • Retail
    • Belgium
    • English

    How online shopping is shaping customer loyalty

    With an abundance of information sources now at the fingertips of anyone with a phone or computer, consumers experience no difficulty making planned, informed purchases. This wealth of knowledge has important implications for consumer behavior.

  • Retail Reports Q3 2018: Belgian non-food market showed a minor decline
    • 12/04/18
    • Retail
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q3 2018: Belgian non-food market showed a minor decline

    The Belgian non-food market showed a minor decline in Q3. Continuing on the trend seen in Q2, about half of the non-food categories are struggling, while the other half show good growth.

  • Belgium Black Friday sales: 2018 vs 2017
    • 12/04/18
    • Retail
    • Consumer Goods
    • Point of Sales Tracking
    • Trends and Forecasting
    • Belgium
    • English

    Belgium Black Friday sales: 2018 vs 2017

    Black Friday sales in Belgium increased by 31,5% in value and 21,7 % in units this year, compared to Black Friday 2017. The best performing category was IT, with a market share of 29,3%. Online sales increased 48,4% and traditional sales increased 26,9%.

  • GfK and Trax forge alliance for technology and durable goods industry
    • 11/29/18
    • Retail
    • Technology
    • Belgium
    • English

    GfK and Trax forge alliance for technology and durable goods industry

    New level of digital insights to improve in-store performance

  • Search and evaluation in the consumer journey
    • 11/07/18
    • Home Appliances
    • Retail
    • Technology
    • Point of Sales Analytics
    • Belgium
    • English

    Search and evaluation in the consumer journey

    To maximize their performance in today’s competitive retail landscape, brands need a single, accurate view of the market with instant insight into consumer purchase behavior. Read the full blog to see the key insights from our expert!

  • Beyond Point of Sale Data: Which consumer needs trigger the start of the purchase cycle?
    • 11/07/18
    • Point of Sales Analytics
    • Belgium
    • English

    Beyond Point of Sale Data: Which consumer needs trigger the start of the purchase cycle?

    Key insight: UK consumers replace tech products long before they’re broken or obsolete. Click to read our latest consumer insights blog!

  • What do Black Fridays of the past tell us about the present?
    • 11/02/18
    • Retail
    • Trends and Forecasting
    • Belgium
    • English

    What do Black Fridays of the past tell us about the present?

    Read about the rise of Black Friday, and how this event affects sales in the rest of the quarter. Our Head of Retail, Michael McLaughlin, will tell you more in his new article.