Because of the mandatory closure of all non- essential shops as of Wednesday March 18, there is a massive shift to online sales in week 12. This leads to almost flat sales in Electro (-0,4%) and even strong growth in Entertainment (+12%), but not in Fashion. Fashion retailers are facing losses up to two thirds of their turnover (-68%) and even their online sales are decreasing (-5%). Electro, Online has become the biggest channel for the first time ever (64% value share).
The first measures installed during the week of 13/3-16/3 and the growing number of infected individuals had already increased the general level of concern amongst the Belgian household population.
Sales declines up to -33% are hitting Belgian non-food retailers hard in week 11 (March 9-15). Stores had to close during the weekend, hurting Fashion retailers most: they lost a third of their turnover. Entertainment is also declining (-14%), except for children’s books (+6%). Electro maintains a slight growth (+4%) thanks to a massive shift to online sales (+62%).
Concern seemed to be contained among Belgians until the 10th of March, with almost 40% of the population stating to be “not worried” and “not worried at all” about the virus. Learn more about the current situation of Belgians.
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After a stable first semester, GfK experts expect the smartphone market in Belgium to grow both in value and number of units sold.
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After years of decrease, Belgian's are shopping more for groceries but what are the reasons for this?
The Belgian population, as in most Western countries, is aging while households get smaller. One of the consequences is a negative impact on food consumption.
The five traditional electronic panels (Consumer Electronics & Photo, Telecom, IT & Office, SDA, and MDA) end up at a modest +1% value increase, continuing the overall stable figures seen since the beginning of 2019 (+1,3%).
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