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  • Retail Reports Q3 2018: Belgian non-food market showed a minor decline
    • 12/04/18
    • Retail
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q3 2018: Belgian non-food market showed a minor decline

    The Belgian non-food market showed a minor decline in Q3. Continuing on the trend seen in Q2, about half of the non-food categories are struggling, while the other half show good growth.

  • Belgium Black Friday sales: 2018 vs 2017
    • 12/04/18
    • Retail
    • Consumer Goods
    • Point of Sales Tracking
    • Trends and Forecasting
    • Belgium
    • English

    Belgium Black Friday sales: 2018 vs 2017

    Black Friday sales in Belgium increased by 31,5% in value and 21,7 % in units this year, compared to Black Friday 2017. The best performing category was IT, with a market share of 29,3%. Online sales increased 48,4% and traditional sales increased 26,9%.

  • GfK and Trax forge alliance for technology and durable goods industry
    • 11/29/18
    • Retail
    • Technology
    • Belgium
    • English

    GfK and Trax forge alliance for technology and durable goods industry

    New level of digital insights to improve in-store performance

  • Search and evaluation in the consumer journey
    • 11/07/18
    • Home Appliances
    • Retail
    • Technology
    • Point of Sales Analytics
    • Belgium
    • English

    Search and evaluation in the consumer journey

    To maximize their performance in today’s competitive retail landscape, brands need a single, accurate view of the market with instant insight into consumer purchase behavior. Read the full blog to see the key insights from our expert!

  • Beyond Point of Sale Data: Which consumer needs trigger the start of the purchase cycle?
    • 11/07/18
    • Point of Sales Analytics
    • Belgium
    • English

    Beyond Point of Sale Data: Which consumer needs trigger the start of the purchase cycle?

    Key insight: UK consumers replace tech products long before they’re broken or obsolete. Click to read our latest consumer insights blog!

  • What do Black Fridays of the past tell us about the present?
    • 11/02/18
    • Retail
    • Trends and Forecasting
    • Belgium
    • English

    What do Black Fridays of the past tell us about the present?

    Read about the rise of Black Friday, and how this event affects sales in the rest of the quarter. Our Head of Retail, Michael McLaughlin, will tell you more in his new article.

  • Consumer confidence – does it impact pricing of products?
    • 11/01/18
    • Home Appliances
    • Retail
    • Technology
    • Online Pricing Intelligence
    • Belgium
    • English

    Consumer confidence – does it impact pricing of products?

    With additional external factors like inflation and Brexit, will this impact consumer confidence further and what will retailers need to do to reduce the impact to them?7

  • Back-To-School – revenue growth, despite delayed sales
    • 10/12/18
    • Retail
    • Consumer Goods
    • Point of Sales Tracking
    • Belgium
    • English

    Back-To-School – revenue growth, despite delayed sales

    This years' Back-To-School (BTS) extravaganza has perhaps not been quite so extravagant, according to our snapshot look at the Writing category in our Weekly tracker - but it is showing growth. Find out the latest insights of this years #BTS sales in our latest blog.

  • Join our OB-Session "How to go phygital"
    • 09/26/18
    • Retail
    • Technology
    • Belgium
    • English

    11/13/18
    Join our OB-Session "How to go phygital"

    We would like to invite you to our OB-Session where you will discover key tactics and insights into how to create meaningful consumer experiences that engage and excite your clients in today's omnichannel world.

  • Go beyond point of sales data: Get inside the mind of consumers
    • 09/25/18
    • Press
    • Belgium
    • English

    Go beyond point of sales data: Get inside the mind of consumers

    GfK has launched its Consumer Journey module of the Consumer Insights Engine, the first solution to provide a true market view of the online and offline consumer purchase journey for the technology and consumer durables industries.

  • GfK Retail Seminar October 2018
    • 09/20/18
    • Retail
    • FMCG
    • Shopper
    • Belgium
    • English

    10/09/18
    GfK Retail Seminar October 2018

    Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?”

  • Dixons Carphone and GfK agree information partnership
    • 09/20/18
    • Home Appliances
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Belgium
    • English

    Dixons Carphone and GfK agree information partnership

    Dixons Carphone and GfK have today announced the signing of a partnership to share physical and online sales information

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