Big sporting event offers brands an opportunity to connect with different consumer groups. For millennials, in particular, the World Cup offers a perfect fit with their socially-orientated mindset. Find out how to understand The Red Devils supporters and how to engage with them!
More than one voter in two (55%), says that the litter in his / her municipality plays an "important" to "very important" role in his / her choice of vote for the municipal elections in October.
At the end of 2017, the Belgian non-food market declined, slightly pulling down the overall yearly results. Our hopes that 2018 would start with a bang have not fully been met, however some areas (i.e. Telecom) increased their value tremendously.
46% of Belgians claim they are interested in cyclocross - and 15% consider themselves as “real fans”, making this one of the most followed sports in Belgium, and delivering strong potential as a sport marketing platform. The “real fans” break down demographically as being mostly male, somewhat older and living in Flanders.
GfK has once again placed among the most innovative market research firms, according to an annual ranking published by the American Marketing Association’s New York chapter.
In the first quarter of 2018, consumer sentiment in Europe remained at a relatively stable level, despite slight declines after the overall upward trend seen throughout 2017. At the end of the quarter, the GfK Consumer Climate for the 28 EU stood at 20.6 points, compared to 21.1 points in December – but is still higher than at the same time last year. For 2018, GfK predicts an increase in private household consumer spending in the European Union, from 1.5 to 2 percent in real terms.
RSCA and GfK Belgium researched the impact that Belgian’s most successful football team can have on consumers and football fans.
One of the big questions our clients are asking us is, “Does General Data Protection Regulation (GDPR) apply to me, and what specific actions do I need to take to be compliant with my research?”
In 2017, 8.4 million Belgian consumers shopped online at least once, representing 87 million purchases and spending € 10.05 billion.
During the final quarter of the year, full year results did not manage to go in the black. On the contrary, the non-food sales saw a decline of -2.8% in Q4, compared to the same period last year. This affects the results for the whole of the year, shrinking the value ever so slightly by 0.4%, compared to 2016.
Results in the red for the CE sector. Over the whole of 2017, value declines by -4%, driven by an even bigger loss in volume.
During the fourth quarter of 2017, the IT and Office Equipment market increased in value by almost +2%, for a total value of close to €558m. For the entire year of 2017, the increase was also +2%, for a total value of just over €1,995,000m.