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Smart insights: Technology

If you want to attract today's connected consumers, it's essential to embrace technology and to understand consumers' use of technology.

It is impossible to identify opportunities or design superior consumer experiences that secure loyal, returning customers unless you have accurate understanding of your customers' current experiences, unmet needs, evolving choices and future expectations.

Our technology market research experts give you this information.

We deliver market and consumer insights that help you create engaging and relevant concept designs, product positioning, advertising and customer experiences. And our key performance indicators for brand, proposition development and user experience keep you focused on the actions that will deliver the strongest business results.

Whatever specialist technology sector you operate in, we provide insights on market performance, consumer research and trends at both global and local level: IT and IT B2B, consumer electronics (CE), photo, office equipment, home appliances (MDA), telecommunications hardware and telecoms service providers.

Latest insights

Here you can find the latest insights for technology industry. View all insights

    • 03/11/19
    • Technology
    • Belgium
    • English

    MWC 2019 – the key take outs

    Last week - hot out of Mobile World Congress - our director of tech research, Imran Choudhary, posted the key take-outs of the latest and greatest devices and trends that we can look forward to in 2019. Click to read all the highlights!
    • 11/29/18
    • Retail
    • Technology
    • Belgium
    • English

    GfK and Trax forge alliance for technology and durable goods industry

    New level of digital insights to improve in-store performance
    • 11/07/18
    • Home Appliances
    • Retail
    • Technology
    • Point of Sales Analytics
    • Belgium
    • English

    Search and evaluation in the consumer journey

    To maximize their performance in today’s competitive retail landscape, brands need a single, accurate view of the market with instant insight into consumer purchase behavior. Read the full blog to see the key insights from our expert!
    • 11/01/18
    • Home Appliances
    • Retail
    • Technology
    • Online Pricing Intelligence
    • Belgium
    • English

    Consumer confidence – does it impact pricing of products?

    With additional external factors like inflation and Brexit, will this impact consumer confidence further and what will retailers need to do to reduce the impact to them?7
Solutions
  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Trends & Forecasting

    Trends & Forecasting

    ​Today’s steady stream of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead. Consumer purchasing behavior shifts more rapidly than ever.

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

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