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Smart Insights: Industrial Goods

Innovation is driving industrial goods market change and opportunities. Global demand is shifting, leading to an increased complexity for companies, as new markets spring up and existing markets rapidly change. B2B customers demand products tailored to their needs, shorter product cycles and innovation in all aspects of the supply chain. 

Customer and market intelligence is vital to succeed in this landscape. Industrial goods companies need to act quickly; exploiting smart data and market insights to drive their business forward.

Whether in industrial manufacturing, chemicals, infrastructure, defense, security or other B2B industrial goods markets, our research specialists help analyze your market position and performance compared to your competitors.

We help you develop winning strategies to increase customer satisfaction and loyalty, improve employee engagement and boost brand perception.  And we reveal the upcoming industrial goods market opportunities that are most impactful for your business.

  • Brand and Customer Experience (BaCE)

    Brand and Customer Experience (BaCE)

    Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers.  Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.  

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Geomarketing


    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.