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Smart Insights: Home and Living

Consumer goods retailers and manufacturers face a growing landscape of multi-channel savvy customers, who have an increasing desire and ability to research and compare products. 

In order to be successful, ‘home and living’ businesses (e.g. DIY / Home Improvement, Gardening, Lighting and Building, Furniture, Housewares, Sanitary) need to combine a full view of the major market trends with a granular understanding of consumer demand, purchasing behavior and key influencers.

We bring together Point of Sales tracking, innovative research methods, the ability to combine multiple, complex data sets and sharp industry analysis to explain what is happening at every touch point where shoppers interact with your brand, products or services.

By turning our deep market data and custom research into relevant business insights, we help you identify smart ways to maximize your competitive performance in the home and living industry.

Latest insights

Here you can find the latest insights for home and living industry. View all insights

    • 05/23/19
    • Fashion and Lifestyle
    • Home Appliances
    • Retail
    • Consumer Goods
    • Home and Living
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q1 2019: Belgium non food market shows positive results in first quarter of the year

    Already five years in a row the non-food market is showing positive results during the first quarter of the year. This year started well with a growth of +2% during the first three months compared to the same period of last year.
    • 03/14/19
    • Fashion and Lifestyle
    • Home Appliances
    • Retail
    • Consumer Goods
    • Home and Living
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q4 2018: Belgium non - food market shows positive results overall

    The Belgian non-food market overall showed positive results in Q4 last year, breaking with the negative growth of Q3. However, about half of the product categories covered by our panels are struggling, while the other half are in better shape. 
    • 03/14/19
    • Fashion and Lifestyle
    • Home Appliances
    • Retail
    • Consumer Goods
    • Home and Living
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q4 2018: Belgium non - food market shows positive results overall

    The Belgian non-food market overall showed positive results in Q4 last year, breaking with the negative growth of Q3. However, about half of the product categories covered by our panels are struggling, while the other half are in better shape. 
    • 09/06/16
    • Retail
    • Consumer Goods
    • Home and Living
    • Point of Sales Tracking
    • Belgium
    • English

    Gardening goes smart and organic

    Our latest point of sales data shows that today's gardeners are more and more connected with their garden.
    Check out our new infographic for latest gardening trends and market developments.
Solutions
  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Shopper

    Shopper

    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. 

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

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