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Smart Insights: Consumer Goods

The number of touchpoints between brands and consumers is increasing at an unprecedented rate. Consumers are seeking richer retail experiences, rather than simply acquiring new products. There is also an intense competition for loyalty.

To be successful, consumer goods (FMCG, domestic appliances, home and living) companies need a comprehensive understanding of what is driving consumer choices and experiences at every touchpoint.

GfK's consumer goods research and insights illuminate the trends behind today's market realities and tomorrow's consumer demands.

Fast Moving Consumer Goods

Home Appliances

Latest insights

Here you can find the latest insights for consumer goods industry. View all insights

    • 10/12/18
    • Retail
    • Consumer Goods
    • Point of Sales Tracking
    • Belgium
    • English

    Back-To-School – revenue growth, despite delayed sales

    This years' Back-To-School (BTS) extravaganza has perhaps not been quite so extravagant, according to our snapshot look at the Writing category in our Weekly tracker - but it is showing growth. Find out the latest insights of this years #BTS sales in our latest blog.
    • 09/20/18
    • Home Appliances
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Belgium
    • English

    Dixons Carphone and GfK agree information partnership

    Dixons Carphone and GfK have today announced the signing of a partnership to share physical and online sales information
    • 08/16/18
    • Retail
    • Consumer Goods
    • FMCG
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q2: Non Food growing slowly but steadily

    Halfway through 2018, the Belgian non-food market seems to have stabilized in areas, although half of the product categories covered by our panels are in good shape and the other half are struggling.
    • 06/12/18
    • Retail
    • Consumer Goods
    • FMCG
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q1: Difficult start for Non-food, but seems to be fueling up for a better spring!

    At the end of 2017, the Belgian non-food market declined, slightly pulling down the overall yearly results. Our hopes that 2018 would start with a bang have not fully been met, however some areas (i.e. Telecom) increased their value tremendously.
Solutions
  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Shopper

    Shopper

    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. 

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

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