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GfK in Belgium

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

Offices in Belgium

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Here you can find the latest news, studies and publications from GfK Belgium.

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    • 04/19/18
    • Trends and Forecasting
    • Belgium
    • English

    Consumer sentiment in Europe stayed cautiously optimistic for Q1

    In the first quarter of 2018, consumer sentiment in Europe remained at a relatively stable level, despite slight declines after the overall upward trend seen throughout 2017. At the end of the quarter, the GfK Consumer Climate for the 28 EU stood at 20.6 points, compared to 21.1 points in December – but is still higher than at the same time last year. For 2018, GfK predicts an increase in private household consumer spending in the European Union, from 1.5 to 2 percent in real terms.
    • 04/10/18
    • Media and Entertainment
    • Brand and Customer Experience
    • Belgium
    • English

    R.S.C. Anderlecht checks impact on consumers and fans with GfK Belgium

    RSCA and GfK Belgium researched the impact that Belgian’s most successful football team can have on consumers and football fans.
    • 04/04/18
    • Belgium
    • English

    GDPR: 4 practical steps all Researchers need to do now

    One of the big questions our clients are asking us is, “Does General Data Protection Regulation (GDPR) apply to me, and what specific actions do I need to take to be compliant with my research?”

    • 03/22/18
    • Retail
    • Digital Market Intelligence
    • Shopper
    • Belgium
    • English

    Belgian ecommerce hits new milestone of € 10 billion turnover in 2017

    In 2017, 8.4 million Belgian consumers shopped online at least once, representing 87 million purchases and spending € 10.05 billion. 
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