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GfK in Belgium

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

Offices in Belgium

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Latest Insights

Here you can find the latest news, studies and publications from GfK Belgium.

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    • 07/12/18
    • Consumer Panels
    • Belgium
    • English

    Score with the millennials!

    Big sporting event offers brands an opportunity to connect with different consumer groups. For millennials, in particular, the World Cup offers a perfect fit with their socially-orientated mindset. Find out how to understand The Red Devils supporters and how to engage with them! 
    • 06/21/18
    • Social and Strategic Research
    • Belgium
    • English

    82% of Belgians want a deposit on plastic bottles and cans

    More than one voter in two (55%), says that the litter in his / her municipality plays an "important" to "very important" role in his / her choice of vote for the municipal elections in October.
    • 06/12/18
    • Retail
    • Consumer Goods
    • FMCG
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q1: Difficult start for Non-food, but seems to be fueling up for a better spring!

    At the end of 2017, the Belgian non-food market declined, slightly pulling down the overall yearly results. Our hopes that 2018 would start with a bang have not fully been met, however some areas (i.e. Telecom) increased their value tremendously.
    • 06/01/18
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Belgium
    • English

    GfK maps the impact of sponsoring Brico Cross in Belgium

    46% of Belgians claim they are interested in cyclocross - and 15% consider themselves as “real fans”, making this one of the most followed sports in Belgium, and delivering strong potential as a sport marketing platform. The “real fans” break down demographically as being mostly male, somewhat older and living in Flanders.
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