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GfK in Belgium

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

Offices in Belgium

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Latest Insights

Here you can find the latest news, studies and publications from GfK Belgium.

View all insights from GfK Belgium

    • 01/02/19
    • Retail
    • Belgium
    • English

    How online shopping is shaping customer loyalty

    With an abundance of information sources now at the fingertips of anyone with a phone or computer, consumers experience no difficulty making planned, informed purchases. This wealth of knowledge has important implications for consumer behavior.
    • 12/04/18
    • Retail
    • Point of Sales Tracking
    • Belgium
    • English

    Retail Reports Q3 2018: Belgian non-food market showed a minor decline

    The Belgian non-food market showed a minor decline in Q3. Continuing on the trend seen in Q2, about half of the non-food categories are struggling, while the other half show good growth.
    • 12/04/18
    • Retail
    • Consumer Goods
    • Point of Sales Tracking
    • Trends and Forecasting
    • Belgium
    • English

    Belgium Black Friday sales: 2018 vs 2017

    Black Friday sales in Belgium increased by 31,5% in value and 21,7 % in units this year, compared to Black Friday 2017. The best performing category was IT, with a market share of 29,3%. Online sales increased 48,4% and traditional sales increased 26,9%.

    • 11/29/18
    • Retail
    • Technology
    • Belgium
    • English

    GfK and Trax forge alliance for technology and durable goods industry

    New level of digital insights to improve in-store performance
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