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Products A-Z


Brand Vivo

A brand equity tracking program that manages performance and strengthens your brand by using a new generation of action-oriented metrics. > Product details


COVID-19 Proposition

 During the crisis we are offering a flexible subscription to our weekly insights from our Point of Sales, Distribution and Supply Chain panels to help you make the right decisions. 

  > Product details

Consumer Insights Engine

GfK's Consumer Journey module of the Consumer Insights Engine is the first and only solution for manufacturers and retailers in the technology and consumer durables industries to combine the most comprehensive collection of point of sales data* with market research, online consumer behavior data, and AI-enabled consumer review data.

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Consumer Life

​Jumpstart innovation and discover how consumers’ everyday lives are evolving. > Product details

Content Appreciation

Continually evaluate TV content across all channels with our representative panel of viewers. > Product details

Crossmedia Link

Innovative techniques to capture and quantify cross-media consumer behavior, across all devices. Media were once easily defined by their devices: television programs were seen only on TV sets; magazine news and feature articles were seen only in print. Challenge today is understanding media consumption in today’s fragmented landscape. > Product details


Digital Maps

Digital maps that depict postal and administrative boundaries form the heart of all location-related analyses.  > Product details



In order to support you sufficiently it is of great importance to analyze your research practices. We have the perfect solution: the GfK Evogenius product Suite.  > Product details

Experience Effects

A tracking program that provides insights into how interactions affect brand perceptions and drive spending.  > Product details

Exposure Effects

A solution that measures both, reach per media and emotional response and provides a simple yet analytical framework with concrete actions.  > Product details


Future of Retail

An industry-specific service providing market insights based on best intelligence about the demand and expectations of today’s shoppers across all categories and markets.  > Product details


GfK FutureBuy is the definitive resource for capturing the hearts and minds of these empowered shoppers. With an unmatched category and geographic footprint, and a highly intuitive online dashboard.

> Product details






Outside sales is one of the most expensive, labor-intensive aspects of any business. To balance this investment, your sales efforts must efficiently serve customers and tap all available potential. > Product details


GfK Ad Fit Optimizer

Learn about the spectacular rise of digital advertising – how to analyze its true value, understand myths and misconceptions, and use seven winning components to guide your journey.

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GfK Attribution+

Enhance shopper profiles with behavior-based insights.

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GfK Distribution Panel India

GfK Distribution is the world’s largest distribution network with 300+ distributors covering more than 45 markets in the regions WEU, CEE, CIS, MEA, APAC & LATAM. To intensify the APAC region we launched the Indian Distribution Panel in 2017.

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Global Consumer Values

Consumers’ personal values have a significant influence on their attitudes and behaviors, including shopping. > Product details


Insurance Service

We provide insurance companies with accurate product information, current and historic prices and proprietary intelligence to help determine claim values on damaged products.  > Product details


Key Account Data Reporting

GfK Key Account Data Reporting integrates individually named retailer data into POS standard reporting. It covers all brands and models listed by a retailer and includes a panel market benchmark.

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Published media audience measurement

Combining methodologies and fusing data to provide a more complete view of the consumption of media brands by device and platform  > Product details

Purchase Journey

A research service that evaluates the impact of online and offline advertising, brand interaction and engagement, and the role of social media and people’s digital experience to provide a 360° view of the target market.​  > Product details



Get answers to your "where" questions with our geomarketing software RegioGraph.  > Product details

Regional Market Data

Analyze your markets on digital maps with our geomarketing software RegioGraph. > Product details

Retail Consultancy

We give you an objective and reliable basis for making more informed location decisions. > Product details


Shopper Conversion

A unique service that helps understand how shoppers convert from browsers to buyers at full store as well as category shelf levels providing a detailed report on observed consumer behavior in store. > Product details

Spex Access

Vendor data management program that manufacturers and distributors from various industries can participate in to ensure their data is available to resellers and retailers.  > Product details

Spex Channel

Provides accurate, up-to-date product data, product images, merchandising data and rich content for more than 2 million products either in raw, bulk files for local integration into a database or dynamically via our Spex Live hosted servers.​ > Product details

Spex Retail

Provides standardised product data for local integration into a database. Our retail data is based on GfK representative retail panels and virtually gives a complete overview of all products sold from assortments in Europe, South America, Asia & Africa.​  > Product details


Delivers deep insight into the involvement readers have with specific advertisements or advertising campaigns. > Product details


TV Audience Measurement

We monitor the TV viewing behavior of our panelists including terrestrial, cable, IPTV and satellite sources. > Product details

Target Setter

Annual technology product forecasts that leverage the granularity of the world’s largest point of sales data to give the most accurate projections of consumer end demand for the coming financial year. Using these independent forecasts, financial officers and business owners gain objectivity, transparency and reliability, ensuring the optimization of the budget setting process. > Product details

Total Store Reporting (TSR)

Based on EPOS data in selected channels, we monitor all goods and services sold by retailers in selected distribution channels and analyze this data on an aggregated level, in a top-down manner. This reveals product-line trends and new market opportunities on the complete portfolio.  > Product details

Touchpoint Planner

The GfK Touchpoint Planner helps you to focus on the right touchpoints to achieve your marketing goals and increase ROI of your marketing investments

> Product details