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Press release
Travel and Hospitality|Australia|English

GfK and AFTA cooperation to support travel industry growth


​The Australian Federation of Travel Agents to work with global research agency GfK in establishing industry measurement.

GfK and the Australian Federation of Travel Agents (AFTA) officially announced a partnership to introduce a new reporting currency to the travel industry.  Participating AFTA members will contribute to a weekly, consolidated, forward-bookings measurement: the first of its kind in Australia.

The GfK Travelscan, which is based on consolidated and aggregated industry booking data, is used by the travel industry to better predict market developments and to help businesses run more efficiently. Travelscan is one of a suite of specialised solutions for the travel and hospitality industry developed by GfK, one of the world’s leading market insights companies.

“We’re delighted to be working with AFTA to introduce a new travel industry market currency to Australia”, said Gwenno Hopkin, General Manager of GfK Australia.  “The GfK Travelscan product is already established in Europe and is being rolled-out throughout APAC.  It has become a ‘must-have’ business tool for travel retailers in those countries, and we are certain the Australian travel community will benefit from an aggregated read of outbound and domestic trends.”

“As the travel agency community becomes more self-sufficient and less reliant on government in this industry regulated environment, important travel data will be key to help maintain and build good travel agents across Australia” said Jayson Westbury, CEO AFTA.

“AFTA believes it is imperative that we support travel agents in understanding their business better and this travel industry market currency has proven very powerful in other markets around the world. To be at the cutting edge and to really understand what the trends look like, travel agencies need data. Travelscan will deliver this perfectly,” said Westbury.

“I encourage all travel agency owners to get involved in this industry wide initiative and to be a part of sharing data with GfK, one of the most trusted sources of market and consumer information platforms in the world,” said Westbury.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.  

For more information about GfK’s Travel solutions, please contact GfK General Manager, Gwenno Hopkin gwenno.hopkin@gfk.com or +61 2 9900 2856. 

About AFTA 

The Australian Federation of Travel Agents (AFTA) is the peak body in Australia representing the retail travel industry. Founded in 1957, AFTA represents the majority of travel agents in Australia and includes all of the major travel agency groups.  

AFTA’s role is to uphold the interests of members in matters relating to the operation of all travel agencies in Australia. In broad terms these issues are ones that are not addressed by agent chain or corporate entities on behalf of their members, and are ones that involve the industry as a whole.

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GfK AU Press