Internationally, 42 percent of the online connected population agree firmly with the statement “To me, it is important to always be reachable wherever I am” – and only 11 percent firmly disagree.
Any business selling a product knows that having the right packaging is crucial for increasing sales. Consumers are overwhelmed with choice. Consequently, how items are presented to them in-store or online plays a major role in determining their final purchase decision.
With the escalating penetration of smartphones and improving internet infrastructure across APAC, the mobile device has become consumers’ primary gateway to the internet.
We’re delighted to announce that on Thursday 5 May, we released the results of our first RAM survey as part of our new 5-year Media Measurement contract with the New Zealand radio JIC: the Radio Broadcasters Association (RBA).
APAC Futurebuy Webinar
In Australia´s trust ranking politicians perform the worst, firefighters and nurses the best.
The make-up of the Australian audio hardware market has been transformed in recent years.
The new GfK Connected Consumer Index is a ranking of 78 countries and eight world regions that provides fast and direct comparison of how highly connected each population is.
Internationally, people with a ‘save now’ mindset just outnumber people with a ‘have fun now’ mindset – but the numbers are very close.
GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content.
Internationally, 23 percent of online consumers agree virtual interactions can be as good as being there in person.
In the first of an ongoing series of articles based around GfK's Futurebuy and ConsumerLife studies, here Norrelle Goldring looks at the increasing influence of strangers on our shopping journey.