GfK Point-of-Sales information at account level for MediaMarkt and Saturn will now be available to technical goods manufacturers following the signing of an agreement between MediaMarktSaturn and GfK.
The global market for consumer electronics ended the year 2018 with a six percent increase in sales while total sales of around €138 billion were recorded.
The global market for technical consumer goods (TCG) exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion.
Radio listening heats up over summer
People listen to radio because it makes them feel happier and more informed.
GfK has released a new, completely overhauled map edition for Australia.
The latest Anholt-GfK City Brands IndexSM (CBISM) reveals that Sydney overtakes New York to earn a spot back in the top three and Melbourne jumps to 7th place.
When it comes to the factors that make up ‘the good life’, the most popular items for people internationally are good health, financial security and leisure time, followed by a happy marriage, travel for leisure, a home you own, and control over one’s life.
Nearly half of consumers across 17 countries rate low sugar and GMO-free as "very" or "extremely" important when deciding what to eat or drink - just ahead of factors such as low-salt, organic, low fat, or fortified with vitamins or minerals.
Commercial Radio Australia Ltd (CRA) has today announced that they are retaining GfK as their audience measurement ratings provider for another five-year contract.
A quarter of people entertain guests in their home either daily or weekly, and a further third entertain monthly, according to an online survey across 17 countries conducted by global researchers, GfK. Less than one in ten say that they never entertain guests in their home.
Global smartphone demand of 347 million units makes 2Q17 the best second quarter on record. Emerging markets are driving the growth. Average sales price (ASP) grew five percent year-on-year in the quarter.