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Smart insights: Technology

If you want to attract today's connected consumers, it's essential to embrace technology and to understand consumers' use of technology.

It is impossible to identify opportunities or design superior consumer experiences that secure loyal, returning customers unless you have accurate understanding of your customers' current experiences, unmet needs, evolving choices and future expectations.

Our technology market research experts give you this information.

We deliver market and consumer insights that help you create engaging and relevant concept designs, product positioning, advertising and customer experiences. And our key performance indicators for brand, proposition development and user experience keep you focused on the actions that will deliver the strongest business results.

Whatever specialist technology sector you operate in, we provide insights on market performance, consumer research and trends at both global and local level: IT and IT B2B, consumer electronics (CE), photo, office equipment, home appliances (MDA), telecommunications hardware and telecoms service providers.

Neville Ray
Neville Ray
Australia and New Zealand
+61 2 9900 2888
Latest insights

Here you can find the latest insights for technology industry. View all insights

    • 03/04/20
    • Technology
    • Australia
    • English

    Creating Trust In A Low Trust Environment

    For the true future of consumer IoT to be realized, consumers will be required to share more and more personal information. For brands that both currently hold personal data and those that do not, how they treat personal data will become part of the trust bargain with their consumers. 
    • 10/08/19
    • Technology
    • Australia
    • English

    How Smart and Connected Technology Will Change The Nature Of Brand Trust

    Trust is an essential building block of brands. In fact, arguably it is the original driving force behind their creation. The ongoing success of a brand is tied strongly to its level of trust – maintaining and strengthening trust is the number 1 job for brand owners.
    • 09/24/19
    • Technology
    • Australia
    • English

    Are Smart and Connected Devices Set to Revolutionise Consumers' Lives?

    The relentless advance of technology has shaped and re-shaped our lives and we are standing on the cusp of a new wave – the explosion of smart and connected devices. Many experts are heralding these devices as a catalyst for revolutionising consumer behaviour over the coming decade.

    • 01/07/19
    • Retail
    • Technology
    • Point of Sales Tracking
    • Australia
    • English

    The global market for consumer electronics continues to grow

    The global market for consumer electronics ended the year 2018 with a six percent increase in sales while total sales of around €138 billion were recorded.
Solutions
  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Trends & Forecasting

    Trends & Forecasting

    ​Today’s steady stream of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead. Consumer purchasing behavior shifts more rapidly than ever.

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

Contact us
Neville Ray
Australia and New Zealand 
+61 2 9900 2888
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