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Werkstudent m/w/d Bereich Panel Maintenance



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For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

The focus of the OPS-MMG area is the methodical support of the GfK television viewer research panel. This includes processes such as the recruitment and maintenance of panel households, methodical further developments as well as data updates and quality assurance.

We are looking for a working student (m/f/d) to support our team in the annual structural survey in the field phase. Your tasks include:

  • Return registration including content control of paper questionnaires from the structural survey
  • Coding paper questionnaires
  • Post-survey questionnaire contents by phone
  • Support in scanning the paper questionnaires
  • Scan, verify and control the scanner output sets
  • very good knowledge of german


You are studying marketing, business administration / economics, sociology, psychology or a comparable degree in a bachelor or master. They are a highly motivated personality who likes to integrate into a dedicated team with their work style. In addition, you are characterized by your analytical skills and your focus is on the work result. Good knowledge of MS Office (especially Excel) is required. You also enjoy media Research.

Der Schwerpunkt des Bereiches OPS-MMG liegt in der methodischen Betreuung des GfK-Fernsehzuschauerforschungspanel. Dazu gehören Prozesse wie beispielsweise die Rekrutierung und Erhaltung von Panelhaushalten, methodische Weiterentwicklungen sowie Datenaktualisierungen und Qualitätssicherung.

Wir suchen einen Werkstudenten (m/w/d), der unser Team bei der jährlich stattfindenden Strukturerhebung in der Feldphase unterstützt. Zu Ihren Aufgaben zählen hierbei:

  • Rücklauferfassung inkl. inhaltlicher Kontrolle von Papier-Fragebogen aus der Strukturerhebung
  • Codierung von Papier-Fragebogen
  • Nacherhebung Fragebogeninhalte telefonisch
  • Unterstützung beim Scanning der Papier-Fragebogen
  • Scannen, Verifizieren und Kontrolle der Scanner Ausgabesätze
  • Sehr gute Deutsch Kenntnisse


Sie studieren Marketing, Betriebswirtschaftslehre/ Volkswirtschaftslehre, Soziologie, Psychologie oder einen vergleichbaren Studiengang im Bachelor oder Master. Sie sind eine hoch motivierte Persönlichkeit, die sich gerne mit ihrem Arbeitsstil in ein engagiertes Team integriert. Darüber hinaus zeichnen Sie sich durch Ihre analytischen Fähigkeiten aus und ihr Fokus liegt auf dem Arbeitsergebnis. Gute MS-Office-Kenntnisse (insbesondere Excel)  werden vorausgesetzt. Zudem haben Sie Spaß am Thema Medienforschung.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to getting to know you!

Posted: 19 days ago

City: Nuremberg

Work Area: -

Job Time: Part Time

Requisition ID: R00005656