At next week’s OmniShopper conference in Chicago, GfK presenters will focus on two essential topics for great shopper marketing today – making the most of mobile marketing and increasing ROI from point-of-sale (POS) programs.
In addition, GfK’s Gary Schanzer (Managing Director, Shopper and Retail Strategy) will moderate a panel on “The Future of Retail” with thought leaders from Lowe’s Home Improvement and Jet.com.
The event, which draws hundreds of marketers and researchers, is produced by the Institute for International Research (IIR) and will take place from July 10th to 13th.
On July 11th at 4PM, GfK’s Jim Brown (VP, Shopper and Retail Strategy) will present with Kellogg’s Katie Paul (Associate Director, Shopper Insights) on “Engaging Today’s Shopper through Mobile Technology.” The session will focus on
• understanding the increasingly important role mobile is playing in shopping,
• leveraging fresh mobile insights across the shopper journey, and
• identifying the right apps to reach your most important shoppers.
Bown has 20 years’ experience in shopper and consumer marketing. At GfK, he partners with leading FMCG companies to define strategy, build consumer insights, and create compelling selling platforms with their top customers across retail channels.
The next day (July 12th) at 10:45AM, Schanzer will lead a discussion titled “Retailer Perspectives: State of the Industry – The Future of Retail.” Taking part will be Sumaiya Balbale of Jet.com (VP, Marketing) and John Whitaker of Lowe’s (VP, Marketing and Consumer Insight). These traditional and eCommerce retailers will talk about the new retailer/manufacturer partnership and total store shopability – an essential ingredient of successful omnichannel shopping experiences, now and in the future.
Schanzer is expert at integrating insights from primary and secondary shopper research and retail analytics to identify solutions, and in helping clients successfully implement those recommendations.
Later on the 12th, at 4:30PM, GfK’s Joe Beier (EVP, Shopper and Retail Strategy) will speak on “Winning In-Store: 8 Habits of Highly Successful Point-of-Sale Programs.” Distilling down decades of experience in the POS space, as well as insights from related fields like print advertising testing and usability optimization, GfK has identified a short list of factors most vital to POS program ROI.
Beier’s category experience spans general merchandise, personal care and food/beverage across all trade classes – including traditional bricks and mortar and digital marketplaces. He has been a leader in GfK’s ongoing FutureBuy® research program.
The theme of this year’s OmniShopper conference is “Inspire. Engage. Transform.” Click here to learn more.