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Omnichannel Shopping becomes the new normal in APAC

APAC, 09.08.2016

  • To meet the needs of today’s omnichannel shopper, manufacturers and retailers must ensure that they have strategies in place to be present at all touchpoints.
  • Sales tactics need to be as persuasive online as in-store if shoppers are to be tempted to try new products, buy more or even trade up to premium ranges.
  • And finally, a one-size-fits-all strategy can’t work, so it’s crucial to understand consumers in each country of the region.

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Norrelle Goldring
Norrelle Goldring
Australia and New Zealand