Who's keeping the cord -- and the drivers behind their decision

While cord cutting and shaving may be challenges for pay-TV providers, the vast majority of US consumers still say they are not ready to give up on these proven and deeply established sources of entertainment.

New Cord Evolution research from GfK MRI shows that almost three-quarters (71%) of all US consumers say they have cable or satellite TV service and have no plans to drop it. This includes the majority of the crucial 18-to-34 age group (58%), as well as 69% of people ages 35 to 49, and 80% of those 50 and over.