25.04.2016

MEDIENTAGE Special

TV-Apps – The Smart Future of TV?

Der Markt für Smart-TV und TV Apps wächst kontinuierlich. Laut Digital TV Research-Prognose werden 2016 in Deutschland rund 20 Millionen Haushalte mit ihrem TV-Gerät mit dem Internet verbunden sein. Die weltweite Prognose sieht künftig jährlich 175 bis 200 Millionen Smart-TV-Geräte, die neu ans Netz gehen.

Smart-TV ist dabei der Schlüsselkanal für den Trend "Bewegtbild" und für Content-Marketing im häuslichen Umfeld. Die smarten TV-Geräte bieten spannende neue Möglichkeiten, aber auch Herausforderungen für Unternehmen.

Welche Chancen und neue Nutzungsmöglichkeiten ergeben sich daraus für Werbetreibende und Broadcaster? Diese Frage wurde gemeinsam mit Branchen-Experten beim MEDIENTAGE Special "TV-Apps – The Smart Future of TV" diskutiert.

Unsere Experten referierten zu folgenden Themen:

10:00 Uhr: Marktüberblick - Smart TV in Deutschland: Status quo und Ausblick
Referentin: Bettina Steinbrenner, Marketing Manager, GfK
17:00 Uhr: Adressable TV – Neues Paradies für Werbetreibende und Vermarkter? Werben im Smart-TV und Ansätze zur Messbarkeit von qualitativen und quantitativen Reichweiten
Referent: Tilman Rotberg, Head of Media & Entertainment, GfK

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14='{type=string, value=contact}', 15='{type=string, value=Contacto}', 16='{type=string, value=contacto}', 17='{type=string, value=Contact}', 18='{type=string, value=contact}', 19='{type=string, value=Contatti}', 20='{type=string, value=contatti}', 21='{type=string, value=Kontakt}', 22='{type=string, value=kontakt}', 23='{type=string, value=Контактные данные}', 24='{type=string, value=contact}', 25='{type=string, value=연락처}', 26='{type=string, value=contact}', 27='{type=string, value=お問合せ}', 28='{type=string, value=contact}', 29='{type=string, value=contact}'}], [About-GfK, Quick-Links, Legal]

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MEDIENTAGE Special

TV-Apps – The Smart Future of TV?

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