22.10.2016

GfK Finanzmarkt -Tage 2016

Digital Connected Customer im Finanzmarkt - Wie sich Vertrieb und Marketing verändern müssen

Die Agenda zur Veranstaltung finden Sie hier zum Download.

Die Digitalisierung hat den Finanzmarkt in jeder Stufe der Wertschöpfungskette erreicht. In Marketing und Vertrieb ist der digital vernetzte Kunde längst zu einer großen Herausforderung geworden und die Entwicklung ist noch nicht zu Ende. Zeit, um einen Blick in die Zukunft zu werfen: Was wissen wir heute schon über den Kunden von morgen? Wie sehen seine Bedürfnisse, Erwartungen, Ziele und Wertvorstellungen aus? Und was können Finanzdienstleister tun, um auch in Zukunft erfolgreich aufgestellt zu sein?

Bei den 12. GfK Finanzmarkt-Tagen am 09. und 10. November in Nürnberg im Schindlerhof haben wir diese Fragestellungen aufgegriffen und mögliche Antworten mit Ihnen diskutiert.

Die Themen waren:

- Aktuelle Trends und Entwicklungen im deutschen Finanzmarkt
- Erwartungen und Bedürfnisse der Kunden von morgen
- Es gibt noch Potenziale im Finanzmarkt – nur Wo?
- Kunden in Zukunft begeistern
- Future Buy 2016 – Veränderungen im Einkaufsverhalten und beim Abschluss von Finanzdienstleistungen

Bei Fragen, zögern Sie bitte nicht, unsere Experten zu kontaktieren. Wir freuen uns auf die Diskussion mit Ihnen.

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