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Consumer Goods|FMCG|Shopper|United Kingdom|English

GfK at Online & Digital Grocery Summit 2016


Hilton Tower Bridge Hotel

The value of the online grocery industry was £9.57bn (5% of overall grocery sales) in 2015 and this is set to almost double to £17.2bn (9% of overall grocery sales) by 2020.

Online and Digital Grocery Summit 2016 brought together the leading Retailers and FMCG brands to understand the key actions to optimise your brand's eCommerce strategies and increase your online sales.

At the event James Llewellyn, GfK's UK Head of Shopper, provided data and insights into 'Winning the eCommerce shopper' at 9.35 - 9.55.

In this session you covered:

  • How digital and austerity have collided to transform the shopper mind-set
  • How to refine your customer strategy by understanding retailer momentum and perceptions of eCommerce grocery retailers
  • How to create initiatives which satisfy eCommerce shopper need states to drive brand, category and retailer growth
  • How to optimise your e-comm presence by pre-testing executions using virtual store

Click here to find out more about what happened at the event.

Click here to download James Llewellyn's presentation from the event.

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