24.03.2016

ECR Live!

Category Management & Shopper Marketing

Eigentlich müssten Unternehmen ihre Shopper in allen Kanälen so gut kennen wie nie zuvor. Loyalty Programme, Web-Tracking, Shopper Research und Social Media bieten vielfältige Möglichkeiten dazu.

Doch haben Handel und Industrie den Shopper wirklich im Fokus? Wie können Category Management und Shopper Marketing einen Beitrag leisten, um Shopper-Bedürfnisse zu verstehen, attraktive Sortimente und Platzierungen zu gestalten sowie Einkaufserlebnisse zu schaffen – sowohl im stationären als auch im Online-Handel? Diese und weitere Fragen wurden auf der diesjährigen ECR live! Konferenz in Düsseldorf diskutiert.

Unsere Programm-Highlights für Sie im Überblick am 29. Juni 2016:

12:00 Uhr: Occasion Based Shopping - Umsatzpotenziale für Handel & Industrie durch anlassbezogenes Shopper Marketing
Referenten: Martin Schlottmann, Senior Manager Shopper Activation Solutions, GfK &
Bianca Allendorf, Senior Category Managerin bei der FERRERO MSC GmbH & Co. KG
14:00 Uhr: Shopperverhalten im Umbruch: Mit digitalen Helfern zur höheren Kundenpotentialsausschöpfung im stationären Handel
Referent: Matthias Groß, Senior Director Shopper Activation Solutions, GfK
15:30 Uhr: Intelligente Einbindung von Crowdsourcing ins Category Management: Echtzeitmessung von Einflussfaktoren am POS
Referenten: Dorothea Utzt, Geschäftsführerin, Streetspotr GmbH & Christian Bol, Director Mystery Shopping, GfK

Das Programm können Sie hier downloaden

Weitere Informationen zur Veranstaltung finden Sie hier

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14='{type=string, value=contact}', 15='{type=string, value=Contacto}', 16='{type=string, value=contacto}', 17='{type=string, value=Contact}', 18='{type=string, value=contact}', 19='{type=string, value=Contatti}', 20='{type=string, value=contatti}', 21='{type=string, value=Kontakt}', 22='{type=string, value=kontakt}', 23='{type=string, value=Контактные данные}', 24='{type=string, value=contact}', 25='{type=string, value=연락처}', 26='{type=string, value=contact}', 27='{type=string, value=お問合せ}', 28='{type=string, value=contact}', 29='{type=string, value=contact}'}], [About-GfK, Quick-Links, Legal]

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