23.06.2016

Den Connected Consumer verstehen: Was jede Marke wissen sollte

Es ist an der Zeit umzudenken. Der Connected Consumer unterscheidet sich von früheren Verbrauchergenerationen. Was seine Lebensweise anbelangt ist er ein Vorreiter. Er macht sich die neuen Technologien zu eigen, integriert sie in sein Leben und passt sie für jeden erdenklichen Lebensbereich an. Vernetzt zu sein hat ihm enorme Vorteile verschafft und zu einer grundlegenden Verhaltensveränderung geführt. Die drei wesentlichen und treibenden Faktoren dieser Veränderungen sind: Freiheit, Beschleunigung und Intimität. Die umfassende Natur dieser Transformation und die faszinierende Geschwindigkeit, mit der die Veränderungen passieren, bedeuten gerade für Unternehmen, dass es nicht immer leicht ist, hier mitzuhalten.

Wie können Sie auf der Spur des Connected Consumers bleiben und die Möglichkeiten, die sich durch seine veränderten Verhaltensweisen ergeben, maximal ausschöpfen?

In unseren kostenfreien 30-minütigen on-demand Sessions, helfen wir Ihnen dabei, erfolgreiche Unternehmensstrategien zu entwickeln. Wir zeigen Ihnen, wie Sie die Bedürfnisse des Connected Consumers optimal befriedigen.

Den Connected Consumer verstehen lernen!

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