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  • GfK’s NextGen Competition: A Hands-On Market Research Experience
    • 29/11/18
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Media Measurement
    • Shopper
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    17/01/19 - 28/01/19
    GfK’s NextGen Competition: A Hands-On Market Research Experience

    GfK’s NextGen Data Science Hackathon Competition gives undergraduate student researchers from North American universities a chance to test their marketing and research knowledge and be immersed in the world of consumer data. Using data analysis and integration -- as well as research and marketing savvy -- they address issues critical for today’s marketers. 

  • Mobile Shopping intensifies across APAC: GfK
    • 27/11/18
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Shopper
    • Singapore
    • English

    Mobile Shopping intensifies across APAC: GfK

    Evolving technology has been transforming the global retail landscape and the way consumers are shopping in the past decade. GfK’s latest FutureBuy report reveals a continuing surge in online shopping across most of the tracked product categories, with 63 percent of consumers agreeing that their mobile device is becoming their most important shopping tool.



  • GfK’s FutureBuy® study records major leaps in US mobile shopping
    • 12/11/18
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Shopper
    • Future of Retail
    • United States
    • English

    GfK’s FutureBuy® study records major leaps in US mobile shopping

    Just-released 2018 GfK research shows that 45% of all US consumers believe that their smartphones and/or tablets are “quickly becoming [their] most important” shopping tools.

  • One in 6 Americans is a cannabis consumer; 10% consume once a month or more
    • 23/10/18
    • Retail
    • Consumer Goods
    • FMCG
    • Media Measurement
    • Shopper
    • GfK-MRI
    • United States
    • English

    One in 6 Americans is a cannabis consumer; 10% consume once a month or more

    MRI has just released results from the first National Cannabis Study, capturing the full spectrum of cannabis use – the what, why, and how – across the US.

  • GfK analysis shows 41% of FSI coupon redeemers “repeat” – buy same product again
    • 17/10/18
    • Retail
    • Consumer Goods
    • Consumer Panels
    • Promotion and Causal Retail
    • Shopper
    • United States
    • English

    GfK analysis shows 41% of FSI coupon redeemers “repeat” – buy same product again

    A new analysis from GfK’s National Shopper Lab (NSL) database shows that an average of four in ten (41%) FSI (free-standing insert) coupon redeemers will return to buy the same product again.

  • In hackathon competition, students get hands-on experience with data integration, activation
    • 15/10/18
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Media Measurement
    • Shopper
    • Trends and Forecasting
    • United States
    • English

    In hackathon competition, students get hands-on experience with data integration, activation

    GfK has relaunched its NextGen Competition for undergraduates, challenging them to extract insights from a variety of raw data sets during a 10-day hackathon.

  • At TMRE 2018, GfK will focus on brands, advertising impact, and in-market testing
    • 11/10/18
    • Technology
    • Consumer Goods
    • Shopper
    • United States
    • English

    At TMRE 2018, GfK will focus on brands, advertising impact, and in-market testing

    At one of the premier events for thought leaders in consumer insights, GfK experts will play key roles in all three days of the agenda, including co-presentations with Ferrero and Microsoft.

  • GfK launches breakthrough global product tracking consumer purchase journeys online and offline
    • 01/10/18
    • Retail
    • Consumer Goods
    • Shopper
    • Trends and Forecasting
    • Consumer Insights Engine
    • United States
    • English

    GfK launches breakthrough global product tracking consumer purchase journeys online and offline

    GfK has launched its Consumer Insights Engine, the first solution to provide a true market view of the online and offline consumer purchase journey for the technology and consumer durables industries.

  • At CRC 2018, GfK shares in-depth profiles of Leading-Edge Consumers, cannabis users
    • 01/10/18
    • Retail
    • Consumer Goods
    • Shopper
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    At CRC 2018, GfK shares in-depth profiles of Leading-Edge Consumers, cannabis users

    Digital targeting is raising the value of in-depth, actionable profiles of key consumer groups. In sessions at this year’s Corporate Researcher’s Conference (CRC), GfK experts drew on new studies to provide remarkably detailed looks at both Leading-Edge Consumers (LECs) and US national cannabis users.

  • Leveraging new shopper technologies: GfK’s Bereck, Neri to present at P2P Expo
    • 30/09/18
    • Home Appliances
    • Retail
    • Technology
    • Consumer Goods
    • Shopper
    • Trends and Forecasting
    • Consumer Life
    • Connected Consumer
    • Consumer Insights Engine
    • United States
    • English

    Leveraging new shopper technologies: GfK’s Bereck, Neri to present at P2P Expo

    At this week’s Path to Purchase (P2P) Expo, GfK will apply its shopper expertise to help attendees profit from the shifting technology landscape.

  • GfK Retail Seminar October 2018
    • 20/09/18
    • Retail
    • FMCG
    • Shopper
    • Belgium
    • English

    09/10/18
    GfK Retail Seminar October 2018

    Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?”

  • Schmidt joins GfK Sales Effectiveness team to expand in-store testing practice
    • 06/09/18
    • Retail
    • Consumer Goods
    • Promotion and Causal Retail
    • Shopper
    • United States
    • English

    Schmidt joins GfK Sales Effectiveness team to expand in-store testing practice

    GfK is strengthening its focus on in-store testing with the hiring of Thomas Schmidt, a consumer insights specialist with more than 20 years’ experience in shopper research.

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